iRIS商场智能导视系统.docx

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1、BackgroundAsshoppingcentersincreasinglybecomelargerinscale,withinstallationofmultipledigitalscreensbasedoninteractivetechnologythusofferingimmensevaluefordata,andwithcustomersrequireservicestandardsincreasingsharplyintheirshoppingtime.Suchthatsometraditionalservicesarenolongercapableformeetingmanag

2、ementandcustomerneeds.Inthebigdataage,commercialoperationandadjustmentarealmostinseparablefrombigdata’ssupport.Itisoneoftheprimaryfactorsforshoppingcentertorunhealthilyandsuccessfullyinthefiercecompetitioncommercialenvironment.HumanresourcecostandCRMaretheothertwoimportantfactors,whichplaykeyrolein

3、commercialarea.HowtoreducehumancostandimproveCRMarethefactorsthatshoppingcenterownershavetobeconsidered.Hence,intheirplacehasemergedatrulyintegratedsolution—iRIS.Ithaspowerfulfunctionsandcombinesmultiplestate-of-the-arttechnologies,canbebettertomeettheaboveneedsofcontemporaryshoppingcenters.Atrulyi

4、ntegratedsolutioniRISallowyoutohavefullcontroloverallyourdigitalpanelassetsinyourshoppingmall.Itmakesresolvingcomplexintegrationandtediousdeploymentprocessessimpleandeasy.Andleadinganew,interactiveexperienceincommercialenvironments.·Managewallmountkiosksordisplays·Locationbasedcommunityplatform·Man

5、agelargeformatLEDdisplays(Indoor/Outdoor)·Integratesmartcarparkwayfindingsystems·Integrateinteractivegames/CRMprograms·Managemobiledevices·iRIS-IntelligenceWayFinderApplication·Managefloormountinteractivekiosksordisplays·Consumerinsightsreportsandanalytics·Centralizemanagementadminbackend·iRIS-Medi

6、aSchedulerApplicationShoppers’insightsAnalyticsiRISbuiltinanalyticstrack(AreaFootfall,popularsearch,shoppingpatterns,trendingtrademixetc.).ThoughiRISintuitivebackendbigdataanalysis,iRISprovideeasytoreadinfographicforthemanagement.DevelopmentTrackiRIShasgarnereddeepinsightsontheneedsofAsiancustomers

7、.OurpartnershipwithCapitaLandMallAsia,arenownedspecialistinretailpropertymanagementhasenabledustobreakintomid-tohigh-endshoppingenvironmentsinmanycities.SuccessfulCasesShanghai-CapitaLandMallHongkouPlazaGua