马斯洛夫需求理论.doc

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1、ThePhysiological(Physical)Stage:WHOITIS: Thisisgoingtobepeoplein3rdworldcountries,peopleindisasterzones,someonelostinthewoods. Forthemostpart,youprobablywon’tbemarketingtothiscrowdastheyhavebiggerproblems(suchasstayingalive) andtheyprobablyhavelittletonomoney.WHATTHESEPEO

2、PLEWANT:§Food.§Cleanair.§Cleanwater.§Totakeapoop(likeourfriendhere).Youprobablyshouldn’tbemarketingtothesepeople.Youshouldbe helping them.Thesearegoingtobesomeofthepoorestandmosthelplesspeople.Somarketingtothemwouldnotbelucrativeforthemostpart,and youmightbekindofanasshol

3、eifyou’retoopredatoryonthem. TheSafetyStage:WHOITIS: Thesearepeoplethatwouldbeconsidered“poor”or“lowermiddleclass”. Theyliveextremelypaycheck-to-paycheckandhavelittle-to-nosupportstructureiftheygetkickedoutoftheir dwelling.Thesearepeoplethatiftheystoppedworking,wouldbe2-3

4、monthsawayfrombeinghomeless.Mostpeopleresidetheirentireliveshere,anduntilprettyrecentlyinsociety,mostoftheworldconstantlylivedatthisrunginMaslow’sHierarchy.§Theyfearthey’lllosetheirincome.§Theydon’thaveabackupplanorsavings.§Theydon’thaveskillsthatsecuretheirincomeearningp

5、otential.§Theyaren’tentirelysuretheycanfundtheirchildren’seducation.§Theylikelyworkataprettycrappyorboringjoboutofnecessity.Alotofpredatorybusinessespreyonthislevelofpeoplebecausethey’rethe easiesttoscam,themosthopeful,BUTthey theystillhaveenoughincometospendmoneyonthings

6、.Ifyouweretoputoutascammyadthatsaid: “Workathome! Make$3,000/week!Barelyhavetowork!” You’dmostlikelygetpeopleinthisrungofthehierarchyrespondingthemost.WHATTHESEPEOPLEWANT:§Theywanttohavestableincomes. Theyrespondwellto“SideIncome”kindoftalk.§Theywanttoliveinastableenviron

7、ment. Theyprobablydon’tliveinthegreatestofplace(eithercountrywithunstablegovernment,orliveinahouseholdtheysharewithalotofpeople).§Affordableaccesstomedicalservices.§Asafeplacetocalltheirownhome.§Providingbasicneedsforchildren.  TheLove/BelongingStage:WHOITIS: Thesearetypi

8、callypeopleinthemiddleclassorhigher.Theyhavetheirbasicneedsmet. Theyliveinadecentplace,haveadece