（译文）酒店增值运营系统解决方案_排.pptx

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1、SmartHotelValue-addedOperationSystemSolutionChinaTelecomInternationalCo.,LtdBuildingITNetworkSmartExpertContentsHotelindustrypainpointsValue-addedoperationsystemsolutionsub-systemintroductionValue-addedoperationsystemsolutionvaluesandcasesValue-addedoperationsystemsolut

2、ionoverallstructure1PainpointIKidnappedbycentralizedinternetplatform,lostthediscourserightofpricingSaleschanneloftraditionalhotelindustryrelytoomuchonOTA,withthinnerprofitonthehotelside.Itisverydifficulttosettledowncustomers;customerswillbecome“lost"onceleavethehotel.Ho

3、telindustrypainpoints2MarketingcannotdirectlyreachthecustomerMarketingmethodsoftraditionalhotelindustryarebackwardandcannotreachcustomerexceptOTAplatformandadvertising,thereisnointeractionbetweencustomersandthehotel.Discountpromotion？Specialpricefortonight？Freebreakfast

4、？FreeWI-FI？Newdecoration？Airportpickup？Hotelindustrypainpoints3PainpointIIMembershipmanagementsystemefficiencyislow,anditisdifficulttoexplorethecontractedcustomerUnabletointeractandcommunicatewitholdcustomers,itsveryeasytolosecustomer,andhardtoimprovereturnedrateandrepe

5、atconsumptionrate80%CustomerloseBusinessguestsContractedguestsTourismgroupsMeetinggroupsDistributedguestsThemeactivitiesTradeassociationsHotelindustrypainpoints4PainpointIII≠InvestmentonTVcannotgeneraterevenue?300rooms3000Yuan/setCost900thousandYuanGeneratedrevenueat0H

6、otelindustrypainpoints5PainpointIVContentsHotelindustrypainpointsValue-addedoperationsystemsolutionsub-systemintroductionValue-addedoperationsystemsolutionvaluesandcasesValue-addedoperationsystemsolutionoverallstructure6BeforestayDuringstayAfterstaySmartfrontdeskInt

7、eractiveTVsystemSmartWi-FisystemMobilemanagementsystemHotelvalue-addedoperationsolutionSmarthotelvalue-addedoperationsolutions7Wechathotelwebsite,roomintroduction;Roomreservation,on-linepayment,on-lineroomselection;Memberregistration,contractedguestentrance;Hotellocati

8、onGPS,connectiontothecustomerservice.Self-servicedCheck-infrontdesk，toselectroombyself-serviceandmakepaymenton