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1、ULLLE圉外位句皆'】"B1、国际化是指熟悉国际经济政治和跨国公司；2、规范化是指学习规范的理论和研究方法。什么是规范化研究，主要包括：⑴实证(positive)研究：主要要是基于对现实的解释、说明从而预测将来；(2)规范(normative)研究：主要是设计将来应该应该如何，怎么样做才是最佳的。两者结合：光解释和预测是不够的，还必须说明什么人是好的选择。3、本土化是指了解现实的问题和尝试提出解决方案。二-■—・•♦••・，・・・•••・・・・・・•••・・・・・・•••・・■■・•<◎以七DHereisatypicaloutlineoftheinformationwhichacasewi
2、llcover.Ofcourse,thisoutlinecandifferfromonecasetoanother.(1)TheIssue:Descriptionoftheproblemathand(2)TheCharacter(s):Descriptionofperson(s)incharge,suchastimespentinthecompany,executive(s)towhomhe/shereports,etc.(3)TheCompany:Backgroundofthecompanyandthebusinessunitconcerned,includinghistory,keynu
3、mbers,organizationalstructure,geographicscope,corporatephilosophy,products,etc淹E.孱M矮的黄然•本、l»31▲—▲▲▲▲上二-(1)TheIndustry:Size(domestically,worldwide,orincountriesconcerned),keytrends(technical,social,economic,political),customergroups,competition,productsandmarkets,strategiesandkeysuccessfactors,etc.(
4、2)TheOptions:Whatarethedifferentoptionstosolvetheissuehighlightedbythecase(e.g.managementsystems,informationsystems,costing/pricing).Whataretheprosandconsofeachoption?碇上期”像年贸多Af1、Backgroundpresentationorintroduction2、Identificationofproblemorissues3、Usinginformationsuchasfacts,practices,datatodescr
5、ibe4、UsingModeltoanalyze5、Presentthesolutionofissues6、Conclusion,implications,andsuggestion碇上期”像年贸多Af1.TheScope&FrameworkofInternationalBusiness&Cross-BorderManagement2.lnternationalBusiness3.MNCs4.Internationalization5.Cross-BorderStrategy碇上期”像年贸多Af--可□㈤InternationalBusinessandInternationalization
6、Internationalbusiness:TheoriesandPracticesCross-borderstrategicmanagementandmajorissues;keyissuesneededtobediscussed碇上期”像年贸多Af--Internationalbusinesstakesplacewhenbusinesscarriedoutacrossnationalborders.Internationalbusinessasafieldofmanagementeducationdealswiththespecialfeaturesofbusinessactivitie
7、sthatcrossborders.Theseactivitiesmaybemovementsofgoods,services,capital,orpersonnel;transfersoftechnology,knowledge,information,ordata.theothers.AnEnterprise(a)comprisingentitiesintwoormorecountries,regardl
