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1、HowToAutomateSmartDecisionMakingwithBI&AnalyticsMarkSmith–CEO&EVPResearch©2006,VentanaResearch,Inc.AgendaWhatis"decisionmanagementtechnology"Whatkindsofdecisionsshouldnotbeautomated?Whatarerule-basedsystemsandwhyaretheyadvantageous?What'saremainthedifferencesbetw
2、eenBI,AnalyticsandDecisionManagement?Howaretheabovepractices/technologiesmeasured?2©2006,VentanaResearch,Inc.ExcessiveFocusonUnderstanding: RearView,HistoricalPerspective3©2006,VentanaResearch,Inc.PerformanceManagementProvidesEmphasisonImprovementandAutomationofD
3、ecisionsAmethodologythatexaminesthepeople,process,informationandtechnologyandaprocessthatalignsbusinessandtechnologytoimproveresults.PerformanceManagementProcessUnderstand–Comprehendthestatusofpeople,organizationandbusinessprocesses.Optimize–Planforfutureactionsa
4、nddecisionsthatcanachievetheobjectivesandgoals.Align–Communicateandprovideguidance,objectives,goalsandincentives.VentanaResearchPerformanceCycle™PerformanceManagement4©2006,VentanaResearch,Inc.DecisionManagementImprovebusinessdecisionsthroughdesign,deploymentandr
5、efinementofoperationaldecisionmakingproceduresDecisionManagementhelpsenterprisemakebetter,moreconsistentbusinessdecisionsMaximizerevenue,minimizecosts,streamlinebusinessprocessesViaWeb,OLTP,callcenter,andbatchapplicationsAgileevolutionofdecisionmakingtomeetnewbus
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7、tanaResearch,Inc.DecisionManagementExamplesCustomermanagementdecisionshowtohandleparticularrequestsforservices,howtotreatcustomersincollections,whethertoincreaseexposuretocurrentcustomersthroughadditionalcreditoffers,etc.Supplierselectiondecisionswhichsuppliertou
8、seforagivenorderofpartsbasedoncost,pastdeliveryhistory,customerpreferences,etc.Advertiserselectiondecisionswhichadvertisershouldbeselectedforagivenadvertisemen
