a tentative study of the convention & exhibition industry and course design for convention & exhibition english

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1、ATentativeStudyoftheConvention&ExhibitionIndustryandCourseDesignforConvention&ExhibitionEnglish ContentsContentsiAcknowledgementsiii内容提要ivAbstractvChapterOneIntroductiontotheConference&ExhibitionIndustry11.1ConferencesandExhibitionsWithinBusinessTourismContext11.2DefinitionsandCategories31.2.1M

2、eetings,Conferences,CongressesandConventions31.2.2Exhibitions,Expositions,TradeShowsandTradeFairs41.3TheFoundationoftheConference&ExhibitionIndustry61.3.1TheBriefHistoryoftheConferenceIndustry61.3.2TheEvolutionoftheExhibitionIndustry61.4TheLinksBetweenConferencesandExhibitions71.4.1TheRecentAma

3、lgamation—TwoActivitiesintoOneIndustry71.4.2TheUnderlyingCongruence—CommonMissionandBenefits81.4.2.1SimilarMissionofGatheringandDisseminatingInformation81.4.2.2CommonBenefits10ChapterTwoStudyoftheConference&ExhibitionIndustry132.1StructureModel132.2TheSupplySideoftheConference&ExhibitionIndustr

4、y142.2.1Suppliers142.2.2IntermediariesandSpecialistAgencies162.2.3MiscellaneousServicesfortheConference&ExhibitionIndustry162.2.4RollCalloftheDirectPlayersinConferencesandExhibitions182.3TheCurrentStateoftheConference&ExhibitionIndustry192.3.1TheIndustry’sRecentInternationalizationandWorldwideD

5、ispersal192.3.2TheConference&ExhibitionIndustryinAsiaandChina222.3.3TheConference&ExhibitionIndustryinShanghai232.3.3.1AmazinglyRapidGrowthinQuantityandQuality232.3.3.2SuperiorConditionswithaGreatTurbochargerforProgress242.3.3.3EffortsExpectedtobeMadeTowardsMaturity26ChapterThreeProfessionalTra

6、iningandEducationfortheConference&ExhibitionIndustry283.1TheNecessityofProfessionalTrainingandEducation283.1.1ChallengesFacingtheIndustry283.1.1.1ImpactfromNewTechnologies283.1.1.2FragmentationoftheIndustryanditsTradeAssociations293.1.1.3TheLackofDataandProfessionalResearch303.1.2TheNecessityof

7、ProfessionalTrainingandEducation313.1.3RequirementsoftheProfessionalTrainingandEducation323.2CurrentProfessionalTrainingandEducationOpportunities343.2.1CollegeandUniversityCourses343.2.2CommercialShort-termTrainingprograms353.2.3C