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1、HBR.ORGApRil2011reprintr1104nARushHBRCasestudyandCommentaRyToFailure?acomplexprojectforthespacestationmustcomeinontimeandonbudget—butthepushforspeedmightbeitsundoing.byTomCrossshouldVansantpushforarenegotiatedcontractforReaCH?ExpertcommentarybyGaryL.MoeandTomQuinlyexpeRienC
2、efOrarTIClerePrInTsCall800-988-0886Or617-783-7500,OrvIsITHBR.oRGCaseStudyAcomplexprojectforthespacestationmustcomeinontimeandonbudget—butthepushforspeedmightbeitsundoing.byTomCrossArushtheexpertstoFailure?GaryL.moeDirector,McKinseyBusinessTechnologyOfficehereisabsolutelynor
3、easonwhyArmsCompatibleHolder,orREACH,forthecontractorsshouldn’tbeabletheInternationalSpaceStation.Ttogiveusrapidproductdevelop-“Sohowdoyoudealwithnerves?”Mac-mentandflawlessproducts—speedandDonagleasked.qualityboth,”DavidMacDonaglesaidashe“Iusuallygooutforarun,”VanSantsaid,
4、triedtolightacigarette.Thewarmwind,lookingdowntheroadthatledfromCAAportendingrain,keptblowingouthisheadquartersthroughthecornfields,onmatches.Finallyhegaveupandslippedwhichshe’dloggedmanymiles.thecigarettebackinhispocket.TheyturnedtolookbackatthetomQuinlyMacDonagle,theheado
5、ftheCanadianagency’sbuildings,whichdespitetheirPresident,Curtiss-AeronauticsAdministration,wasnervous.grandeurlookedsmallintheemptyQue-WrightControlsEveryoneatCAAheadquarterswasner-beclandscape.ThesightremindedVanvous.Veryshortly,theprojectthatmanySantofoneofMacDonagle’scat
6、chphrases:ofthemhaddevotedthepastfouryears“Weareasmallspacefaringnation.…”towouldhaveitsfirstreal-worldtest,350Canadawasindeedasmallplayerinkilometersabovetheearth.FeelingcoopedspacecomparedwiththeU.S.,Russia,upintheexecutiveofficesandoppressedEurope,andJapan.Alwaysatriskof
7、beingbythepresenceofthemedia,MacDonaglemarginalized,theCAAhaddoneevery-hadgoneoutsidetobreathesomeair—thingpossibletogettheREACHcontrac-actually,sometobaccosmoke—andhadtors,HollenbeckAircraftandEskinainvitedthesharpyoungprogrammanagerSoftwareSystems,tocompletethefirstSamant
8、haVanSanttojoinhim.phaseoftheprojectintimetogetittotheVanSant,aformerCanadianarmys
