managerial economics a problem solving approach

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1、ThispageintentionallyleftblankManagerialEconomicsManagerialeconomics,meaningtheapplicationofeconomicmethodsintheman-agerialdecision-makingprocess,isafundamentalpartofanybusinessormanage-mentcourse.Thistextbookcoversallthemainaspectsofmanagerialeconomics:thetheoryofthefirm;demandtheoryandestimati

2、on;productionandcosttheoryandestimation;marketstructureandpricing;gametheory;investmentanalysisandgovernmentpolicy.Itincludesnumerousandextensivecasestudies,aswellasreviewquestionsandproblem-solvingsectionsattheendofeachchapter.NickWilkinsonadoptsauser-friendlyproblem-solvingapproachwhichtakesth

3、ereaderingradualstepsfromsimpleproblemsthroughincreasinglydifficultmaterialtocomplexcasestudies,providinganunderstandingofhowtherelevantprinciplescanbeappliedtoreal-lifesituationsinvolvingmanagerialdecision-making.Thisbookwillbeinvaluabletobusinessandeconomicsstudentsatbothundergraduateandgradua

4、televelswhohaveabasictrainingincalculusandquantitativemethods.NICKWILKINSONisAssociateProfessorinEconomicsatRichmond,TheAmericanInternationalUniversityinLondon.HehastaughtbusinessandeconomicsinvariousinternationalinstitutionsintheUKandUSA,aswellasworkinginbusinessmanage-mentinbothcountries.�����

5、�������������������Cambridge,NewYork,Melbourne,Madrid,CapeTown,Singapore,SãoPauloCambridgeUniversityPressTheEdinburghBuilding,Cambridge������,UKPublishedintheUnitedStatesofAmericabyCambridgeUniversityPress,NewYorkwww.cambridge.orgInformationonthistitle:www.cambridge.org/9780521819930©NickWilkins

6、on2005Thisbookisincopyright.Subjecttostatutoryexceptionandtotheprovisionofrelevantcollectivelicensingagreements,noreproductionofanypartmaytakeplacewithoutthewrittenpermissionofCambridgeUniversityPress.Firstpublishedinprintformat2005����-�����-�-���-�����-�eBook(EBL)����-���-���-�����-�eBook(EBL)

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