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1、从市场角度看待产品开发（Lookingatproductdevelopmentfromamarketperspective）First,productdevelopmentmistakesSunTzusaid,"lifeanddeath,thesurvivaloftheroad,isamajoreventinchina."Themeanisamatteroflifeanddeathincountries,andfortheenterprise,theproductistheenterpriseisthemostimportantthing.Iti
2、salsotheproductofnumerousenterprises,whichareproducts,productscanbesaidtobesynonymouswiththeenterpriseorenterprise,whennotexcessive.Becauseofthis,soallthecompanieshavepromotedtheproducttoastrategiclevel,especiallythedevelopmentoftheproduct.Iftheenterpriselosesthefollow-upprod
3、uctdevelopment,thentheenterprisewillnothavethestaminainthefuturecompetition,willlosetheimpetuswhichcontinuestoadvance.Ofcourse,wanttolookforajobentrepreneurshavepaidgreatattentiontoproductdevelopment,butmostenterprisesthroughoutthecountryhasthefollowingerrorsinproductdevelopm
4、ent.Productdevelopmentismainlyproductdemandplanning,entirelyonthe"sellingpoint"insupport;Alotofcreativity,butmostofthemdivorcedfromthegeneticandculturaloriginsofenterprises,sothatcreativityandproductsare"twoskin"status;Developersdonotunderstandthemarket,whilethemarketstaffals
5、odonotcareabouttheproductdevelopment,andevenmutualaccusationsandcriticism;"ThewilloftheLord"productsinthehead,regardlessoftheconsumer'srealneeds;Indulgeinthecontinuousupgradingandupgradingofproducttechnology,whileignoringtheaffordabilityofthemarket;Newlistingonlyrelyonanadver
6、tisingsupport,productmarketplanningandpackagingareunabletokeepup;Theproductisdevelopedonlyforsale,andtheexistenceofthesemistakesinfluencesthefinalsaleoftheproducttoacertainextent,whichleadstothefailureofthenewproductlistingandindirectlyresultsintheinvalidationofthenewproductd
7、evelopment.Becausethesuccessofnewproductdevelopment,oneofthemostdirectjudgmentfactoristhemarketsales,ratherthanotherfunctionsandperformanceonhowtobedifferent,howtostandout.Inordertohelpdomesticenterprisesinthenewresearchcanjudgetheproblembasedonthemarketperspective,andtargete
8、dthedevelopmentofnewproducts,theauthorwillfromtheperspectiveofthemar
