cultural differences in english-chinese advertisement translation 英语专业毕业论文

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1、英汉广告翻译中的文化差异CulturalDifferencesinEnglish-ChineseAdvertisementTranslationContentsAbstractI.Introduction..……………………………………………………1II.TheRelationshipBetweenCultureandAdvertisingLanguage….1A.LanguageandCulture……………………………………………1B.AdvertisementandCulture……………………………………….2C.A

2、dvertisementLanguageandCulture…………………………….2III.Culture-SpecificinAdvertisementTranslation…………………..2A.Differencesinrelatedculturalbackground…………………........3B.Differencesinculturalvalue...........................................................3C.Differencesinnumbers

3、....................................................................3IV.ThePrincipleofEnglish-ChineseAdvertisementTranslation…..4A.Understandtargetlanguagecultureadequately...............................4B.Balancetherelationshipbetweenmetaphraseandparaphrase.......

4、.4C.Adopttransliterationandfreetranslation....................................4V.Conclusion...........................................................................................5Bibliography......................................................................

5、.......................68Abstract:AsMarkTwainsaysthatmanyasmallthinghasbeenmadelargebytherightkindofadvertising,advertisementhasbecomeoneofthemostimportantproductofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurc

6、haseortoconsumeproductsorserviceofabrand.Especially,advertisinglanguageischaracterizedbyculturalandagebackground.Advertisinghasgonethroughfivemajorstagesofdevelopment:domestic,export,international,multi-nationalandglobal.Nowadays,sincetheeconomicglobalization,there

7、lationshipbetweenadvertisementandculturebecomemoreclosely.Thispapergivesadetailedanalysisofculture-specificinadvertisementtranslationandthenprobesintosomeeffectivemethodsofitstranslationI.IntroductionAmericanMarketingAssociationdefinesadvertisingasthenonpersonalcom

8、municationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.However,