资源描述:
《上海书城开业五周年店庆策划文案(the shanghai bookmall opened th anniversary anniversary of planning.)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、上海书城开业五周年店庆策划文案(TheShanghaiBookmallopened5thanniversaryanniversaryofplanning.)Activitiestheme:celebratethecityfivebookmargin--------ShanghaiBookmallopened5thanniversary!Activitytime:December1,2003,-2004,January31stThescopeofactivities:ShanghaiBookmallheadquarters,Nandongst
2、ores,Huaihaishop,OrientalBookstoreDescription:theShanghaiBookmallwillintheperiodduringthetwomonthsof5thanniversaryanniversaryactivities,toinvitetheleadersofalllevelsparticipate,interact,andpressforthereader,allowingmoreprofitstoorganizeemployeestoparticipateinvariousforms,
3、andstrivetoexpandtheinfluenceofShanghaiBookmallinthesocietyandintheindustry,increasethecohesionoftheenterprise,toenhancethecompetitivenessofenterprisesofforeignemployees!First,ShanghaiBookmallbrilliantfiveyears(1)toholdthepressconferenceandfocusontheadvertisementwiththethe
4、meof"fiveyears'reviewandProspectofthebookcity"Timeofimplementation:03years,December5th,--04,January20thSelectarepresentativenewspaper,fullreleasethesoftformcongratulatoryadvertisementsintheindustry,intendstoselectthe"Chinadaily"publishbooks;senttothepostadvertisinginShangh
5、aicity.(two)pleaseinviteleadersfromallwalksoflifetosetupthe5thAnniversaryInscriptionforthebookcityTimeofimplementation:03years,November15th,--04,December30th(three)makesouvenirsandsouvenirsTimeofimplementation:03years,November15th,-12,25(four)organizingtheannualexhibitiono
6、f5thanniversarystoresofShanghaiBookmallandorganizingvisits;Thepictureisondisplayinthreestages:Stage1:photosofleadersvisitingShanghaiBookmallinthepastfiveyearsThesecondstage:todisplaythephotosandinscriptionsofcelebritiesfromallwalksoflifeinthebookstore(includingcalligrapher
7、s,inscriptionsandsoon)forthepastfiveyearsThethirdstage:ondisplayfiveyears,thecitybookheldallkindsofsocial,publicwelfareactivitiespicturesVisitors:publishing,publishingcircles,friends,ShanghaiBookmall,employees,readersandsoon.Exhibitiontime:03years,November15th,--04,January
8、20thTwo,theShanghaiBookmalloutstandingbooksThemeExhibition"Outstandingbookexhibition"asth