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1、Chapter2TravelandTourismIndustryTextAOperatingSectorsofTourismIndustryActivities:1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext._____(1)Hotelchainsareconsideredtoenjoyadvantagesovertheindividualhotelsinmanyaspects._____(2)Everylodgingplaceprov
2、idesmeetingrooms,conventionfacilitiesandservices,restaurant,bars,entertainment,giftshops,gaming,healthclubs,andotheraccommodationsindustry._____(3)Hotelchainscannoteffectivelyusetrainingprograms,employeeselectionprograms,majorequipmentwithdifferentlayout,prices,advertisi
3、ng,technology,marketing,andsoon.Morelargepropertieswillbeoperatedundermanagementcontracts._____(4)Aweakairtransportationsystemdefinitelyaffectsthecarrentalbusiness,hotel,andattractions._____(5)Highairfaresalwaysprevailwherecompetitionislacking.2.Fillintheblankswithproper
4、wordstocompletethefollowingstatements.(1)Today,lodgingandfoodserviceactivitiesare________ineconomicimportance.(2)Anincreaseintrafficmay___________theenvironment.(3)WiththedevelopmentandgrowthoftheInternetandthirdpartybookingengines,thereisanincreasing____________tosucces
5、sfullyoperatehotelsanindependentproperties.(4)Automobileisthemostpopularmodeoftravelintheworldbecauseofits____________,flexibilityandconvenience.(5)Historically,mostofthecruisecompanieshavefocusedtheirmarketingeffortsonNorthAmerican__________.3.Questionsfordiscussion.(1)
6、Whatarethefivesectorsintourismindustry?Canyoulistthemout?(2)Howcouldhotelsbedividedbytheprofit-makingprinciple?(3)Howmanyoftop10hotelshaveyouknown?Canyoulistthemout?(4)Whatistheadvantageofhotelfranchisees?(5)Whycannoothervacationkindtouchacruiseforproductsatisfactionandr
7、epeatingbusiness?4.FillintheFigurewiththewordsgivenbelow.TextBTravelandTourismIndustryStructureActivities:1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.____(1)TravelandTourismisoneoftheworld,slargestandthemostfragmentedindustries.____(2)Touri
8、smoverlapsseveralpartsofTravelthoughitmeetsdifferentneeds.____(3)Regulatorybodiesrefertotheorganization
