商务策划方案写作格式范例.doc

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1、商务策划书写作格式范例4.MarketingStrategy:4.1PricePalacerestaurantaimedattheUnitedStateswhite-collarworkerssothepricewillatthemarketbutatthebeginninginordertoentertheChineserestaurantmarketrapidlyitwillbeapenetrationprice.4.2PromotionPalacerestaurantwillhaveadvertisingcampaign.Wewilladvertiseinnewspap

2、ers,magazinesandontelevision,websites.Therestaurantwillhaveasalespromotionlikeinthefirstopenweekeverycustomerwillhavea20%discount.Trytogainfavorablepublicityandminimizenegativepublicityfortherestaurant.4.3DistributionPalacerestaurantsellorganicfooddishessoitneedtobuyorganicfoodfromsomefarmn

3、earSanFranciscotodecreasethephysicaldistributionfee.Besides,therestaurantwillfindafixedandlastingcooperationtothefarmers.Thus,farmersmaygiveadiscounttotherestaurantwhichalsocancutthecost.4.4Product/ServiceWearereadyforoperationofupscalerestaurants,soweneedtohavesomeAmericanculturaltraits,su

4、chasfocusontheserviceandenvironmentaswellasonthefoodforsomeimprovementetc..Palacerestaurantsellorganicfooddishes,althoughorganicfoodisexpensivebutqualityisguaranteedandorganicfooddishesaregoodforpeople’shealth.ThisrestaurantlookslikethesummerpalaceinBeijingwhichwillprovideanelegantandunique

5、environmentandattentiveservice.85.OperationalIssues:PalacerestaurantisatraditionalChinesedietculturerestaurant,locatedinSanFrancisco’sChinaTown.Tourism,thecity'slargestprivate-sectoremployer,isthebackboneoftheSanFranciscoeconomy. ThusIthinkthelocationwillbringlotsofbenefits.Notonlylocalpeop

6、lewillcometotherestaurant,butalsosomepeoplewhoaretravelandChinaTownisoneofthetouristspot.ThisrestaurantlookslikethesummerpalaceinBeijingwhichwillprovideanelegantanduniqueenvironmentandattentiveservice.InthisrestaurantcustomerscanenjoyavarietyofChinesefoodwithdifferentbutfantasticandmouthwat

7、eringflavor.Thefarmerswillsupplytheorganicmaterialwhichisfreshandhealth.Wealsowillpayattentiontohygienestandards. Forexample,theU.S.FoodandDrugAdministrationwillbesenttothecentralkitchenmanagementsupervision. Onceinanon-refrigeratedfoodstatus4hoursshould