第2课 建立业务关系establishment of business relations

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1、第2课建立业务关系EstablishmentofBusinessRelations教学目的要求：了解建立贸易关系的几种常用途径（商行、商会、工商行名录、广告、商赞处等）；掌握获取潜在客户信息的渠道；掌握建立贸易关系的一些常用词。教学重点与难点：建立贸易关系书信的内容；建立贸易关系的常用语句和词汇。教学时数：共计2学时（其中理论课2学时，实验课学时，习题课学时，讨论课学时）教学内容与方法：2.1InformationRelatedWaystogetinformationofprospectiveclients:1．

2、TradeDirectory2.ChamberofCommercebothathomeandabroad3.Recommendationfromembassiesorconsulates4.Advertisementsinthenewspaperorperiodicals5.Banks6.Attendanceattheexportcommoditiesfairsandexhibitionsathomeandabroad7.Mutualvisitsbytradedelegationsandrepresentativ

3、es8.Introductionfromotherbusinessfirmsorfriends9.TheInternet10.Marketinvestigation2.2WordsandPhrases1．specializein专营2．foryourreference供你方参考3．Win/enjoygreatpopularity赢得巨大声誉4．inmarketsathomeandabroad国内外市场5．Thereisagreatdemandof/forsth大量需求6．givebestquotation;off

4、erthebestprice报最优价7．byjointefforts通过共同努力8．establishbusinessrelationswith…；enterintobusinessrelationswith…；openupbusinessrelationswith…建立商业关系2.3WritingSteps1.Sourceofinformation(howyoulearnedofhiscompany)2.Briefintroductionofyourowncompany（thescopeofyourbusine

5、ssandlittle“advertising”onyourproductsorservice）3.Intentionofwritingtheletter(toestablishbusinessrelations）4.Providecatalogue,pricelistandsamples5.Politeending(expecttogetthereply)2.4UsefulExpression1．WehavelearnedfromtheCommercialCounselor’sofficeofourEmbass

6、ytoyourcountrythatyouareoneoftheleadingimportersofelectricandelectronicequipment.从我国驻贵国大使馆商务参赞处获悉，贵公司是电器和电子产品的主要进口商之一。2．Togiveyouageneralideaofourproducts,wearesendingyou,underseparatecover,ourlatestcataloguetogetherwitharangeofpamphletsforyourreference.为了给贵方

7、一个我们产品的总印象，我们将另函寄给你们一份最新产品目录以及一套小册子，供你们参考。3．Wehaveexcellentconnectionsinthetradeandarefullyexperiencedintheimportbusinessforthiskindofproduct.我方在贸易界有良好的关系，对这类产品的进口富有经验。4．Wearecertainthatbusinesscanbeconsummatedbetweenus.相信我们会达成此笔交易。5．Weareenclosingacataloguea

8、ndaprice-listforyourreference,sothatyoumayacquaintyourselveswithsomeoftheitemswehandle.为使贵方对我方所经营的产品有所了解，今特随函附寄产品目录及价目表，以供贵方参考。6．Inordertogiveyouageneralideaofourcannedgoods,wearesendingy