零售营销课程表格

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1、1，常见的零售营销形式·······································`········22，5种竞争力模型·····················································23，某零售企业的外部因素评价矩阵······································24，企业基本价值链····················································35，某零售企业内部战略因素评价矩阵······························

2、······46，某零售企业行业关键战略因素评价矩阵································57，密集式成长战略····················································58，常见的定价目标····················································59，商品质量与定价的关系··············································610，需求导向定价实验表·································

3、··············611，竞争定价的因素分析与竞争定价方法·································6２０12，价格需求弹性的5种形式···········································713，库存商品ABC分类标准·············································814，每日低价策略与高/低价格策略的比较································915，某百货商场不同商品类别的定价方式···························

4、······916，美国法林自动降价商店的做法·······································917，应对竞争者降价的程序·············································1018，零售商与顾客沟通的过程···········································1019，零售促销活动的可能目标···········································1120，零售促销过程示意图··································

5、·············1121，某超市市场目标顾客商店决策阶段调查情况···························1222，消费品市场促销手段相对重要性比较·································12２０23，零售商店常用广告媒体的比较·······································1324，零售业开展国际化运营的方法及优缺点·······························1425，Hughes英国和美国零售品牌发展状况的比较··························1526

6、，国际化失败的主要概念·············································1627，欧洲各国企业使用E-mail营销和定位标志网络广告营销的比例··········1628，零售采购人员应该具有的重要素质···································1729，8种类型顾客的特点，消费心理及销售对策····························1730，个性特征不同的顾客类型及特征·····································18表1-1常见的零售营销形式比较项实体商店邮

7、购零售互联网零售产品类型所有类型专业类型很多类型可选择的品牌几乎所有一部分许多购买努力通常高低通常低购买时间适中低低等待交货很少等待等待等待潜在快乐高一般适当递送费用很少有有时有时常有抱怨表达通常容易一般困难２０进入威胁产业竞争对手现代公司间的竞争供应者购买者议价议价实力实力替代威胁替代产品图2-25种竞争力模型某零售企业的外部因素评价矩阵关键外部因素（KEF）权重分数加权分数机会国家政治经济形势稳定0.1240.48行业发展迅速，市场需求大、增长快0.1040.40国家对行业的政策支持0.0640.24国际商业链向国内转移0.0830.24加入WT