从广告角度比较中西方文化差异

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1、从广告角度比较中西方文化差异I  IntroductionLanguageandculturearЦeinseparable勺.Eachnationa蹂l’sspecialcu泾lturemodecom濂esoutofthesp鲤eechandbehav卸iorofthatrac漠ebyallmeans.荔TheyusethEir掬ownlanguaget蝼orecordtheth涧ingshappened铳bythem.Theadvertisementi颧sakindofmaniβfestation

2、ofc痣ulture,it’su否ndertheinflu粘enceandrestr泻ictoflocalcu撼lture.Nation簋alcultureinf籀luencesandre胲strictsthedeМvelopmentand旄expressionof糗advertisinglanguagewhichざisthecorecon褶tentofadvertisement.adve扔rtisinglangu情agecontainsa志ndreflectsth跌esocialcultu剥re.

3、Languagee唔xistsintheco鲞mmunityandwi麂ththedevelop陪mentofsociet国yanddevelopm笞ent,andcultu峥reamongthede裙finiteroleto氅play.Aphilosophyidea,thiэnkingmodeofr鼐ace,theculturalmentalsta飧te,moralconc伪ept,lifestyl耩e,customsand蝣habits,socia骷lsystem,reli铗gionandfai

4、th…etc,willpro既duceafunctio罐ntotheadvert统isementlangu早agebyallmean聍s.Nomatterho妗wtheadvertis侃ingartdevelo寮p,aslongasit珩isapopularme犀thodofcommun捏icationinvol瀑ved,itwillne饰vertakepartfromlanguage,苫languagewill填bethemostimp鲰ortantandeff血ectivecommunｇicat

5、iontool.ぽAdvertisemen峭tthroughthepどerformancefu锺23/23nctionoflanguagetodescri眨betheimageofproduct,expr帑essthetastes缩ensibilityandmakeanintro棺ductionofrel潘atedproducts劢knowledgeliv鹣elyandspecif穗ically.Howev岸er,thecurrenЬtlanguageisn┯otmerelythec舵arrier

6、ofprod摧ucts;itadjus醺tstraditiona住ndmodernculturefactorsto蛉makethemcarr则ymorecontentＡsricherthani瓦t.Infact,the隗advertisemen鬻tlanguageoft贶hesocialcult？urereflectioniseasilycom觖prehendedand庸acceptedbype镔ople,thiscan系promotetheef样fectofadvert癞isement.Take

7、cognizanceof貅this,makegre啄atefforttodi嘲scusstheinsi骒derelationof珧nationalcult恍ureandadvert亓isementlangu宰age,ithasimp虎ortantfunctiКontocreateanメddesignthead蚁vertisementl鲞anguagewhich揍matchestheba书sicprinciple裂ofadvertisem鄢entexpressioⅠnandsuitespa篷rticula

8、rnati朔onalculturalcharacterist降ic.Eachadver簪tisementlang凡uagehasits t酎raceofsocialnationalcult瘥ure,accordingtoeverynati毫on’sthinking姘mode,mentalc赘haracteristi恳c,livingcust赅om,valuejudg伫ment,eventhe屐politicalbel爆ief,soci