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1、022025318陈剑上海别墅市场定价策略分析目录摘要1ABSTRACT21引言32上海别墅市场结构分析42.1别墅市场界定42.2上海别墅市场发展历史52.2.1上海住宅市场的发展52.2.2别墅建设历程62.2.3别墅市场发展历史72.3上海别墅市场供求结构分析92.3.1市场现状总体评价92.3.2供给分析102.3.3需求分析102.4区域分析122.4.1闵行132.4.2松江142.4.3青浦142.4.4浦东142.4.5南汇152.4.6城市中心区152.5市场未来发展趋势163定价理论基础183.1竞争定
2、价理论183.2基于战略成本分析的定价223.3细分市场定价243.4价值定价理论274上海别墅市场常用定价策略介绍304.1成本定价策略324.2竞争导向定价策略354.3价值定价策略374.4动态灵活定价策略414.4.1开盘定价策略414.4.2尾盘定价策略44rocess.2.landandChinahasavastterritory,butitsarablelandislimited.Accordingtostatistics,only106.67millionhectaresofcultivatedlandco
3、uldbeused(1.6billionacres),only867squaremetresofcultivatedlandpercapita(1.3acres).Withthegrowingpopulation,moderneconomicdevelopment,aswellasthegradualtransitionofurbanizationinruralareas,farmlandwillbereduced.Developmentofpoultryindustrywilloccupyacertainareaofla
4、nd,thereisamodernproductwithcomprehensiverollupof50,000chickenslayinghens,coversanareaof14.87hectares(233acres)more(includingOfficeofhatching,broodrearing,andlayingHouse,eggs,feedprocessingworkshop,Office,etc).Thepoultryindustryshouldworkinlandconservation,notacco
5、untedfororlesscultivatedland,wasteland,theprincipleofslopeland.Whenthechickenfarmshouldgenerallynotavailabletolocalarablelandareatodetermineanappropriatelevelofbreedingsizeandnot,asinthepast,firstdeterminethesize,thengototheexpropriation.3.energy-saving,water-savi
6、ngawareness2...Chickencooptokeepdry,especiallyflat-raisedfloorsandbeddingtokeepdry:shedthewetforalongtime,weakenedresistanceinchickens,feathercontamination,growthretardation,oocystsareeasytodevelop,aschickensliveinmoistenvironmentsinalltheyearround,theresistancewi
7、llgraduallyreduce.appetite.production:reductioninegg.Testuponeming,meatwithTsaichickeninrelativehumidityfor90%Shi,onfeedintorate,andoutfeather,andincreasedheavy,arehasbadeffectjGeneralchickshomes-1-022025318陈剑上海别墅市场定价策略分析5重点个案分析——“绿宝园”465.1个案背景介绍465.2个案定价实证分析475.2
8、.1一期：从租赁入手475.2.2二期：销售上突破475.2.3三期：选择客户、缔造精品485.2.4一至三期市场推广情况汇总495.2.5四期、五期的新变化515.3个案实践对别墅定价策略的启示和思考526结束语54参考文献55后记56rocess.2.landandChinahasavastterr
