[a004]from old gm to the new one

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1、FromOldGMtotheNewOne（从老通用到新通用）编号：A004队长：张华队员：郭柳红刘情李晗菲王雪娇日期：2010-11-179Abstract（摘要）WecanseethatalthoughtheGeneralMotorsCompanyhaslostalotofmarketingsharesafteritsbankruptcy,ithasmuchsuperiorityoverothermotorcompanies.Wehaveanalyzedtheelements,suchashistory,culture,ba

2、nkruptcycausesandrestructuringmeasuresandtheU.S.government’spolicyaboutit.AndwehaveusedMichaelPorter'sFiveForcesModeltoanalyzeGM’scorporatestrategyformulation.ThenweconcludethatthenewGMhasaclearfuture.（我们可以看到，尽管在通用汽车公司破产后它丢掉了很多市场份额，但它仍然有许多的优势。我们小组分析了，通用内部的元素包括历史、文化、

3、破产原因、重组措施和美国政府对它的一些政策。并且我们用波特五力分析模型分析了通用的企业战略，由此我们得出通用还是有明朗的未来的。）Keywords（关键词）BankruptcySuperiorityFutureIntroduction（引言）OnJune1st,theGM(GeneralMotorsCompany),whichwastheleaderoftheU.S.motormarket,filedforbankruptcyprotection.Welookedintoitsfailurethroughhistory,cul

4、tureanditssuperiorityoverToyotaandresearchedthenewGMandwehavedrawnaconclusion.Reviewofrelevantliterature（相关文献综述）TheGeneralMotorsCompanyisaUnitedStates-basedautomaker,whichhasalonghistoryyetwithoutadistinctiveculture.Fromtheverybeginning,GMhasbeencloselytiedtothecapi

5、taloperation.Asahighlyownershipdispersedcorporation,theoldGMshowedafast-foodculture,whichisquitecommoninAmerica.ComparedwithToyota,GMwasgoodatcapitalexpansion.Butithadbeenfacedwithyearsoflossesandshrinkingmarketshares.Atlast,itannounceditsbankruptcyonJune1th.Foritsh

6、istoryandculture,ithadadeepinfluenceontheUnitedStates.WiththehelpofU.S.government,itgotridofsomedebtsandnon-performingassets.ThenanewGMwasestablishedonJuly10th,2009.ItiscomposedofthebestbusinessassetsfromGeneralMotorsCorporationandhasanewcorporatestructure,ahealthie

7、rbalancesheetandanewcompanyaims,namelyallconsumer-oriented.GMChinaGroupanditsbusinessareabsorbedintonewGMandtheybecomeanimportantpartofit.GMwouldcontinuetomaintainitsmarketinChinacontinuouslybyintroducingnewproductsofhighqualitystrongmomentum.WecanseethatthenewGMhas

8、9madesomeimprovement,buttherearestillsomequestionsinthemarket.However,theGMhasagreatadvantageoninnovation,whichunquestionablyspeedtheconsu