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1、跨文化管理的措施与原则（Crossculturalmanagementmeasuresandprinciples）???crossculturemanagementisalsoknownasthecrossculturemanagement,managementguruPeter.Druckersaidthatthemultinationalbusinessenterpriseisamulticulturalorganization,itsmanagementideaisbasicallyapoliticalandculturaldi
2、versityonthecombinationofunifiedmanagementphilosophy.Fortheimplementationofinternationalbusinessstrategyoftheenterprise,oftentoemployeesespeciallymanagementpersonnelsentabroad,sothispartofthestaffwillbecompletelydifferentfromthenativecultureinaculturalenvironmenttolivea
3、ndwork.Inordertoletthemplayaproperrole,mustcarryoutcross-culturaltraining,theabilityofinterculturalcommunicationandcross-culturalmanagementknowledgeandmastertheculturaldifferences,culturaldifferencesbringtoovercomebarrierstocommunicationandmanagement.???accordingtoasurv
4、eyofCanada,1/3overseasmanagersfail,themainreasonisthatmultinationalcompaniesfailedtopickthoseculturaldifferencesthroughtrainingofsuitablecandidatestogooverseas.Crossculturalbusinessenterpriseshouldthrougheffectivetraining,trainingmanagementpersonnelcanbesuitablefordiffe
5、rentculturesandhavepositivespiritofinnovation.Therefore,thesuccessofcross-culturaltrainingwillenableenterprisestochangethetraditionalmanagementunitofculturalsituation,givefullplaytotheroleofculturalsynergy,overcometheadverseeffectsofculturaldiversityandculturaldifferenc
6、es,maketheenterprisehighlycompetitiveintheinternationalcompetition.???withwords,cross-culturalmanagementis"learn"and"sermons".SetuptheChinatypeofculturalmarketingisanewtrendinenterpriseinternationalizationmanagementart,wecannotcompletelycopythecultureofthehostcountry,gi
7、veuptheadvantage,Handan,cannotbecompletelyinaccordancewithourthinkingway,weneedtocreateauniqueinternationalmodel,moreadvancedmarketingandmanagementmodetocompleteourfeats.???throughcross-culturaltraining,canstrengthenpeoplereacttodifferentculturalenvironmentandtheability
8、toadaptandpromotethecommunicationbetweendifferentculturalbackgroundsandunderstanding.Transferenterprisecommonc
