毕业论文外文翻译(原文)

毕业论文外文翻译(原文)

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时间:2018-07-17

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1、Chapter1IntroductionAsthedevelopmentoftechnology,counterfeitinghasbecometheoneoffastest-growingindustryintheworld.Theupsurgeofcounterfeitingdoesnotonlyviolatetheintellectualpropertyrights,butalsocancreatemuchcosttothesociety.TheOrganizationforEconomicCo-opera

2、tionandDevelopment(OECD)publishesareportin2008,statingthatcounterfeitedandpiratedgoodsmovingthroughinternationaltradealoneequals$200billionannually.Amongthecountries,Chinahasthemostsevereproblemsinproducingcounterfeits.Itisestimatedthatasmuchas20%ofallproduct

3、ssolddomesticallyarecounterfeit(Alcock,etal2003).AwiderangeofChineseindustrieshavebeenaffectedbycounterfeiting,includingcomputersoftware,musicmovies,books,fashionproductsetc.Thereareanumberofreasonsfortheincreasingcounterfeitgoods.Priorresearchersmainlyblameo

4、nthemanufactureswhoproducecounterfeitproductsorretailerswhosellcounterfeits(e.g.OlsenandGranzin1992,1993;HarveyandRonkainen,1985).Recentstudiesshowthatalthoughchasingabnormalprofitsencouragestheincreaseofcounterfeiting,theever-increasingdemandfromconsumersfor

5、counterfeitproductsisthetriggerofproducingcounterfeits(e.g.Gentryetal.,2001;Chanetal.,1998).Thisleadstomanyresearchersattentionsonstudyingconsumersbehaviorsandtheirdecision-makingonpurchasingcounterfeits.Theexistingresearcheshavedemonstratedthattheinfluenceof

6、consumersjudgmentsontheattitudes,socialnormsandpurchaseintentiontowardscounterfeitsmayvaryacrossdifferentproductcategories,forexample,thestudyofAngeal.,(2001)onCDs,Tan(2002)onsoftware,andMaldonadoandHume(2005)onfashionindustry.Therefore,mystudythistimecontrib

7、utesmuchworkonexaminingfactorswhichinfluenceconsumers’purchaseintentiononcounterfeitmobilephones(CMPs)bytestingChineseconsumermarket.CMPsrefertothemobilephonesthatimitatename-brandmobilephonesbyillegallycopyingtheirfeatures,styles,functionsetc.Accordingtother

8、eportfromaChineseconsultingcompany,CMPshavetakenuparound12%marketsharesfromtotalmobilephonessoldannually.ZTE,oneofthebiggestChinesemobilephonemanufacturersstatesthattheimitatedZTEmobileph

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