毕业论文格式——有封面

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1、毕业设计（论文）题目：汽车4S店销售服务流程及销售服务分析系别：继续教育学院专业：市场营销班级：GJ1054-4学生姓名：杨昊学号：25指导教师：武少玲28摘要标准的销售流程是达成客户满意的基本条件和服务基础。通过汽车经销店标准销售流程的统一优化给客户以高质、模范、人性化的服务体验令其在购车过程中能感到尊贵感能“发现你的不同”从而提高汽车的成交率客户满度及品牌美誉度。文中主要探讨了汽车营销的概念、汽车企业的营销战略、汽车4S店的销售服务流程、汽车4S店销售服务的原则、汽车4S店销售服务技巧对今后从事汽车营销工作具有重要的指导意义。关键词：广州本田汽车；营销模式；四位一体

2、28字体：ArialUnicodeMS字号：三号正文：宋体，小四号AbstractInthetenthfive-yearplan,theChineseautomobileindustrydevelopedrapidly,theconsumptionpatternhadchanged,automobiletransformedfromtheproducergoodstolivesconsumable,byindividualconsumptionprimarily.GuangzhouHondagrowsstrongunderthebackgroundof“thetenthfive-

3、yearplan",becomesthemainitementerprisewhichproducesseniorpassengervehicle.ThroughresearchingtheGuangzhouHondamarketingpattern,wedrawaconclusion——“thequaternity”marketingpatternofGuangzhouHonda(sales,service,sparepartsandsurvey,namely4S)isthekeyfactorthatGuangzhouHondasucceeds;Atthesametime,Gu

4、angzhouHondaisthetypicalrepresentativeofautomobileexclusiveagency,sostudyingtheGuangzhouHondamarketingpatternalsohasthemodelsignificancetotheentireautomobileindustry.Throughinvestigating“4S”agency’ssituationofGuangzhouHondaandotherbrands,collectingmaterialabouttheGuangzhouHondamarketingpatter

5、n,from“threeessentials”ofmarketingpattern(marketingidea,marketingorganizationandmarketingstrategy)launchestoanalyzetheGuangzhouHondapattern,thekeyintroductionisthemarketingstrategywhichhasGuangzhouHondacharacteristic,namely“4Pandservicestrategy”.AnalyzewhyGuangzhouHondachoosesthe“4S”patternwi

6、thPESTandSWOTmethod;thenpointoutthechallengesGuangzhouHondahastofacewhichcomesfromthecompetitor,theindustrialenvironmentanditsown,finallygivethecommentforinnovatingGuangzhouHondamarketingpattern.Keywords:GuangzhouHonda;marketingpattern;thequaternity28黑体，三号黑体，小四号目录引言1宋体，小四号，行距1.5倍第一章广州本田发展历程21

7、.1广州本田简介21.2广州本田经营状况2第二章广州本田营销模式分析42.1营销模式的概念42.2中国汽车营销模式42.2.1四种营销模式的特征分析42.2.2四种模式的优缺点比较52.3广州本田营销模式分析62.3.1广州本田营销模式选择依据62.3.2广州本田营销理念分析82.3.3广州本田营销组织分析82.3.4广州本田营销策略分析9第三章广州本田营销模式面对的挑战153.1竞争对手的挑战153.2产业环境的挑战163.2.1汽车消费税的调整163.2.2汽车产能过剩173