品类定义及分类树状图

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1、ProductDefinitionandSegmentationTree产品定义及分类树状图目录HairCare头部护理品类--------------------------------------------------------------------------1Shampoo洗发水-------------------------------------------------------------------------------1Conditioner护发素-----------------------------

2、---------------------------------------------1Styling头发定型产品-------------------------------------------------------------------------1SanitaryProtection妇女卫生用品-----------------------------------------------------------2Napkin卫生巾--------------------------------------------

3、---------------------------------------2PantyShield卫生护垫-----------------------------------------------------------------------3Tampon卫生棉条------------------------------------------------------------------------------3PersonalWash香皂/浴液-------------------------------------

4、------------------------------------4SkinMoisturizer护肤用品-----------------------------------------------------------------------5FacialCleanser洁面用品-------------------------------------------------------------------------6Specialty特殊护理-------------------------------------

5、---------------------------------------------7Carbonated&SportsDrinks有汽饮品&运动饮品-----------------------------------------8Biscuit饼干-------------------------------------------------------------------------------------------99HairCare头部护理品类Definition产品定义头发护理品类是指用于头发清洁和护理的产品

6、,包括洗发精,护发素和头发定型产品Shampoo洗发水1.Formula配方2.Function功效3.TargetMarket目标市场4.Form状态5.Package包装-Regular普通-Medication去屑型-Adult成人-Liquid液体-BottlewithPump泵装-2in1二合一-HotOil局油护理-Kids儿童-Cream膏状-Bottle瓶装-Treatment特别护理-Baby婴儿-Can罐装-Blackening黑发-Bag袋装-Sachet试用装-Others其他HairConditioner护发

7、素HairStyling头发定型产品1.Type类型2.Package包装1.Type类型2.Hardness强硬度-Rinse-off清洗-Bottle瓶装-HairSpray定型水/喷发胶-Extrahold特强/特硬-Leave-on保留在头发上-Aerosol喷雾装a.Aerosol喷雾铁罐-Regular普通-Bag袋装b.Non-Aerosol非喷雾铁罐-Capsule胶囊-Mouse摩丝-Others其他-Gel者喱a.Aerosol喷雾铁罐b.Non-Aerosol非喷雾铁罐-Treatment局油-Others其他9

8、SanitaryProtection妇女卫生用品Definition产品定义妇女月经周期使用的卫生保护用品。包括卫生巾,卫生护垫和卫生棉条.SanitaryProtection妇女卫生用品1.Type种类2.Packag