市场营销专业技能抽查实施方案

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1、湖南省高等职业院校学生专业技能抽查考试标准市场营销2011年8月totalheavymodelnumber(m)weight(t)1gatedamflatworkdoordoorleaves6.2x2.022.50slidingblock7.0013.00fixedtypewinchopeningandclosingmachine2x1005.002electricalequipment2-containingplateworkinggateslotofsluiceanddam6.2x2.0of22.502.004.003f

2、lataccessdoorleafofsluiceanddam6.2x2.07.007.00electrichoist12.50slider2x801.001.505.001I50jackedwithelectricalequipment4flatemergencygateslotofsluiceanddam6.2x2.0of22.502.004.005sandspillwaygatedoorleaf1.5x1.511.501.50to3.00sliderscrewhoistelectricalequipment650.00

3、2.501sandsluiceworkinggateslotofoverflowdam1.5x1.513.002.002.007waterinlettrashrackgateleaf2.0FixedX3.513.003.003.008waterinletdoorleaf2.0x2.5slider13.003.003.00screwhoist80.003.501.009electricalequipmentworkinggateslotoftheintake2.0x2.513.00...Table1-1themainchara

4、cteristicsofthepenstocknumberitemparametertypecontrollersizeheadalongpipediameterpipelength11hydropowerstationpenstockopen-airexposedpipe,singlepipejointwatersupply1.3M931m0.8M8.3*2m22hydropowerstationpenstockopen-airexposedpipe,singlepipejointwatersupply1.4m1063.5

5、06m0.8M10*2mtable1-2hydropowerstationHydraulicmetalstructuremaincharacteristicstablenumberprojectnamegate,andstoppeddirtgate,anddoor(Gate)slotopeningandclosingmachinetracknotesholemouthsize(widexhigh)(MXM)number(sets)designhead(m)supportstypetypesingleheavy(t)total

6、heavy(t)typetypeopeningandclosingcapacity(KN)head(trip)(m)number(sets)singleheavytotalheavymodelnumber(m)weight(t)1gatedamflatworkdoordoorleaves6.2x2.022.50slidingblock7.0013.00fixedtypewinchopeningandclosingmachine2x1005.002electricalequipment2-containingplatework

7、inggateslotofsluiceanddam6.2x2.0of22.502.004.003flataccessdoor4目录一、适用专业与培训对象1二、抽查对象1三、抽查目的1四、抽查方式1五、引用的技术标准或规范3六、抽查内容与要求3模块一市场调研3项目1：设计调研方案3项目2：撰写调研报告6模块二营销策划10项目1：制定新产品上市策划方案10项目2：制定公关活动策划方案14项目3：制定广告策划方案17项目4：制定促销活动策划方案20模块三商务谈判22模块四产品推销29七、评价标准31八、实施条件40九、测试流程42

8、十、附件43totalheavymodelnumber(m)weight(t)1gatedamflatworkdoordoorleaves6.2x2.022.50slidingblock7.0013.00fixedtypewinchopeningandclosingmachine2x100