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1、Analysis:micro-channelprofitmodel-WeSensemodelRhapsody(ResearchpapersDownloadNews)Micro-letterProfitStatus:readyTherapiddevelopmentofmicro-channeliscalledamiracletoo.Giventheoverwhelmingnumberofmediareports,presumablyfoxkingnoranydetailed:352millionmobi
2、lephoneusersinChina(CNNIC,asoftheendof2012)asareference,morethan300millionmicro-channelapproach400millionsubscribers(alongwithoverseasusers)farfromthe“success”wordcanbesummarizedinmicrolettercreatedanothersmalluniverse,anotherecosystem.However,aswithmos
3、tofthemobileclientapplication,likemicro-channeloftheprofitmodelhasalwaysbeenthesubjectofmuchquestioning.Ingeneral,themainsourceofprofitmediaistwofold:First,advertisers,andthesecondistheuser.Givethesimplestexample-newspapers,advertisingcostschargedtoadve
4、rtisers,andthensellyouacoupleofdollars,whilethemicro-channelcurrentsurfacetheuser10isfree(Whatsappnowannualfeepro!),norchargevalue-addedservices.rumoredupcoming5.0versionofthenewpaymentfeatureisitslatestattemptduetomicro-channelcentralbankhasnotyetobtai
5、nedthethirdpartypaymentlicense,andisverylikelytobethefutureTencentTenPaycooperationandifsuccessful,itwillonlybeTenPaymatchmaker,thisfeaturealsomakeitoutofthemediaproperties.Leavingasidetheabovemeansofprofit,micro-channelmaximumprofitmarginsasamedia-adve
6、rtising,havefailedtoachieve.GivendesktopmobileInternetismuchhigherthantheCTR(1%to2%,fromVpondata),foxkingbelievethisAsthemobileInternetiswidespreadconcern-useracceptanceofmobileadvertisingisverylowend,adservinguserscaneasilyleadtoresentment,therefore,mi
7、cro-channelwithothermobileApp,like,readytogo,justwaitingforthatrightmoment.HistoryofthesecondsuccessfulbusinessmodelMicro-channelisnotonlytheessenceofsocialsoftware,notthemedia,ithasevolvedintoamediaplatform-manyenterprisesaccount,sincethemedia10activei
8、nthetopoftheusertoselectivelyfocusandread.Differentformsofmediaplatforms(intermediaries)profitthroughadvertisingisessentiallythesameaswetakealookatthefollowingdiagram:Advertiserstoplaceadsadvertisingagency,advertisingagencyrespon
