在线软件外包中介竞争和效率分析

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1、AnANALYSISOFCOMPETETIONANDEFFICIENCYOFSOFTWAREOUTSOURCINGCYBERMEDIARYMBA1061209479M061209520091112008111“20081112008111“TopCoder”“MyTino”AnANALYSISOFCOMPETETIONANDEFFICIENCYOFSOFTWAREOUTSOURCINGCYBERMEDIARYABSTRACTTheoretically,theemergenceofcybermed

2、iaryprovidesaconvenient,efficientandcost-effectivewayofbusiness.Outsourcingalsoentitlesenterprisestocreatemorevaluebyusingexternalresources.Inrecentyears,thesoftwareoutsourcingcybermediarieshavebeendevelopingrapidly.Thebasictheoryofe-commerceandsoftwareoutsour

3、cingisdescribedatfirst.Giventhespecialtyofonlinesoftwareoutsourcingtransaction,thefunctionality,businessmodelandvalueofsoftwaresourcingcybermediaryareanalyzedbycomparingwiththetraditionalone.Accordingtothecurrentclassification,itcomestothatthesoftwaresourcingc

4、ybermediaryisacompoundcybermediary.Thenthecompetitionstrategybetweensoftwareoutsourcingcybermediariesfromaperspectiveofcompetitioninnetworkeconomyisanalyzed.AfterthatamodelbasedontheGameTheoryiscreatedtoexplorethesoftwareoutsourcingprocessinvolvedwithcybermedi

5、aries.Itisthenatureofrepeatedgamethatforcestheoutsourcersandserviceproviderstoweighthelong-termandshort-termpayoff,whichtosomeextentalleviatethesoftwareoutsourcingintheprocessofasymmetricinformation.Subsequently,byreviewingthetheoryofefficiency,thetransactiona

6、ndinformationefficiencyofsoftwareoutsourcingcybermediaryareanalyzedfromtheperspectiveofefficiency.FinallybystudyingthecasesofTopCoder,MyTinoandMisuland,thestrategyofdevelopingandpromotingsoftwareoutsourcingcybermediaryisdiscussed.KEYWORDS:softwareoutsourcingcy

7、bermediary,intermediaryefficiency,businessmodel,competitionstrategy……………………………………………………………………………………………1……………………………………………………………………………………………21.1.1.2.1.3.2.1.2.1.1.2.1.2.2.1.3.2.2.2.2.1.2.2.2.2.3.3.1.3.2.3.3.3.3.1.3.3.2.3.3.3.4.1.4.2.5.1.5.1.1.5.1.2.………………………………

8、………………………………………2………………………………………………………………………………3……………………………………………………………………4…………………………………………………5………………………………………………………………………5……………………………………………………………………………………5…………………………………………………………………