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1、深度分销与深度营销不是文字游戏（Depthdistributionanddepthmarketingarenotwordgames）"Depthmarketing"isacommonterminmarketingprofessionalsinrecentyears,andalsoatermformanymarketingexperts.Well,aconceptofdepthmarketinganddistributionisdeepdistribution.Whenmanyofourmarketingpersonnelalsohavetheknow
2、ledgeofthedepthdistribution,manyenterprisesarealsoonthedepthdistributionpatterninthestageofexploration,anothernewconceptandoftenappearedinthenewspapermarketingprofessionalendallwords,butalsomanymarketingexpertsblabberingtalkedaboutnouns.Isthisaboringgameofwords?Isapowerfulmarke
3、tingnewweaponstooprofoundtobeunderstood?Let'stakealookatthelinksanddifferencesbetweendepthdistributionanddepthmarketing.Theconceptandconnotationofdeepdistribution,theproductorientedmarketingeraundertheguidanceof4Ptheory,hasbeentransformedintothecustomer-orientedmarketingeraguid
4、edby4Ctheory.Inthelastcenturyin90s,isthetransitionperiodChinamarketingimportant,thistimewithChineseeconomythebasicrealizationoftheplannedeconomycompletelytransitiontoamarketeconomy,themarketsupplydemandcontradictionisgraduallyreplacedbypileupinexcessofrequirementdemandcontradic
5、tion.Atonetime,themarketisbecomingmoreandmorefierce,andthecompetitionforlimitedcustomerresourcesisbecomingmoreandmorecommon.Thetraditionalmodelofenterpriseproductdistribution,whichisbasedonthetraditionaldistributionagencyandthemulti-levelwholesalechannel,hasbeenseriouslychallen
6、ged.Manyenterpriseshavegraduallyrealizedthattoreducethechannellevel,especiallytostrengthenthechannelsofterminalchannelcontrolability,improveproductchannelefficiency,improveproductsintheterminalmarketcoverageisthekeytokeepthemarketcompetitiveadvantage.Someenterpriseshavelaunched
7、a"controlterminal"and"reducethelevel"and"flatchannels","selfbuiltnetworkmarketingchannelreformmovement,thusforminganewenterpriseproductsalesmodel,thedepthdistribution.Theso-calleddepthdistribution,alsoknownaschannelprecisionfarming,byreducingtheoriginalchannellevel,andenhanceth
8、eabilityofenterprisesorintermediariesdistributionthrou
