专业词汇中英文对照表(global marketing)

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1、专业词汇中英文对照表ActsofGod不可抗力AAA(AmericanArbitrationAssociation)美国仲裁协会arbitration仲裁，公断analogy类推法aesthetics美学agent代理商acquisition收购advertising广告advertisingappeal广告诉求advertisingcopy广告文案advocacyadvertising倡导式广告blackmarket黑市BEMs（BigEmergingMarkets）大新兴市场BOP(Bottomofthepyramid)

2、金字塔的底部（经济落后国家）balanceofpayments国际收支；贸易支付差额bribery贿赂benefitsegmentation利益细分behaviorsegmentation行为细分brandequity品牌资产bipolarfashion两极时尚barter实物交易；物品交换BTO(builttoorder)按订单生产bargainingpower议价(或谈判、交涉等的)实力(或权限)broadband宽带bluetooth蓝牙CustomsUnion关税同盟CommonMarket共同市场collectiv

3、istculture集体主义文化culturaltypology文化类型说commonlaw（caselaw）普通法（案例法）civillaw成文法copyright版权counterfeiting伪造conflictresolution冲突解决clusteranalysis集群分析；聚分析consumerpanel消费者反应研究小组cobranding联合品牌cencentratedglobalmarketing集中全球营销cost-basedpricing成本加成定价CIF(cost,insurance,freight)

4、成本加保险费和运费CFR(costandfreight)成本加运费cost-basedtransferpricing基于成本的转移价格7competitivepricing竞争性定价countertrade对等贸易；反购贸易counterpurchase互购；反向购买compensationtrading补偿贸易conveniencestore便利店categorykiller“品类杀手”－掌握特定系列商品的优惠专卖店containerization货柜运输，货柜装货corporateadvertising企业广告creat

5、iveexecution创意执行collaborating协作convergence聚焦；集中channel渠道competitiveadvantage竞争性优势cross-border跨国界的；跨境的centrallyplannedsocialism计划配置体制centrallyplannedcapitalism计划市场体制capitalflow资本流动；资金流currentaccount经常帐户capitalaccount固定资产帐户；资本性帐户calloption购买选择权distribution渠道、分销domest

6、icmarket国内市场domesticcompany国内型公司deficit赤字depreciate贬值；折旧devaluation（货币）贬值diffusionofinnovation创新扩散disputesettlement争议调停demographicsegmentation人口统计细分diversification多样化dynamical有力量的differentiatedglobalmarketing差异全球营销delivereddutypaid完税后交货（制定目的地）dumping倾销distributor分销

7、商departmentstore百货公司discountstore廉价商店ethnocentric母国中心的extensionapproach延伸方式experiencetransfers经验移植EU(EuropeanUnion)欧盟economicsystem经济体制economicfreedomindex经济自由度排名7economicexposure经济风险economicunion经济联盟environmentalsensitivity环境敏感性EDI(ElectronicDataInterchange)电子数据交换

8、，无纸贸易ethnicsegmentation种族细分equitystake股权ex-works工厂内交货emotionalappeal感性诉求ForeignExchangemarket外汇市场forwardmarket期货市场FTA(FreeTradeArea)自由贸易区Feminini