天津年自考保险营销学考试大纲（tianjin year self taught insurance marketing examination outline）

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1、天津09年自考保险营销学考试大纲（Tianjin09yearselftaughtinsurancemarketingexaminationoutline）CourseName:InsuranceMarketingCourseCode:0664ThefirstpartisthenatureandpurposeofthecourseFirst,thenatureandcharacteristicsofcurriculum:Thiscourseisoneofthemajorcoursesofferedbytheinsur

2、ancemajorforselftaughthighereducationexaminations.Itisaverycloseandpracticalcourse.Thiscourseintroducesandanalysesthesubject,theobjectandtheobjectofinsurancemarketing,marketingenvironment,analysisofinsurancedemandandconsumerbehavior,analysis,insurancesupplyand

3、insuranceprovidersconductmarketingresearch,forecastandmarketsegmentationandtargetmarketselection,thesystemdescribedindifferentstagesoflifeinsuranceproductsoverthesameperiodofmarketingtheuseofstrategiesandpromotionaladvertising,publicrelationsandpersonnelway.Tw

4、o,thepurposeandrequirementsofcurriculumThecurriculumistoenablecandidatestomasterthebasictheoryandbasicknowledgeofinsurancemarketing;toapplythetheoreticalknowledgeandreasonableinsurancemarketinginthemarketeconomyandjoiningtheWTOconditions;understandtheinsurance

5、market,insurancepurchasebehaviorandinsurancesupplybehaviorcombination,reasonableuseofvariousmarketingstrategies,inordertotostimulatedemand,increasesalesandmaximumbenefit.Bylearningthiscourse,somebasicconceptsandbasictheoryrequirecandidatestocorrectlyunderstand

6、theinsurancemarketing,graspthemethod,microandmacromarketenvironmentanalysisofinsuranceinsurancebehavioranalysismethod,insurancemarketingresearchandforecasting,graspthedifferentstagesofthelifecycleinsuranceproductmarketingstrategy.Onthisbasis,thetheoryandpracti

7、cecanbecombinedtoflexiblyanalyzeandsolvethepracticalproblemsininsurancemarketingwork.Three,therelationshipwiththemajorofothercoursesInsurancemarketingiscloselyrelatedtomanyothercoursesininsurancemajor.Theprinciplesofinsurance,personalinsurance,propertyinsuranc

8、e,insurancemanagementandsoonarethebasisandguidanceofthecourse.ThesecondpartisthecoursecontentandassessmenttargetChapteroneisthesubject,objectandobjectofinsurancemarketingFirst,thep