新职业英语it英语 unit

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1、IT英语新职业英语Unit4SalesofITProducts(I)ENGLISHFORCAREERSWarming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8Task1Workinpairs.Lookatthefollowinglogosandtelleachotherwhatyouknowaboutthem.Task2Workingroupsoffouranddiscussthefollowingquestions.□sensitivitytocustomers

2、’needs□knowledgeofthecompanyanditsproducts□commandofcommunicationskills□relationshipwithcustomers□appearanceandmanner□promotionalpolicy□personality□qualityofproducts□trainingWhatelementsdoyouthinkarethemostimportantforasuccessfulsalespersonamongthefollowingandwhy?Whatelsedoyouthinkcanleadtoas

3、alesperson’ssuccess?ReadingATask1Beforereadingthepassage,seehowmuchyouknowaboutbusinessmarketingbyansweringthefollowingquestions.Whatdoyouthinklead(s)tobusinesssuccess,theCEO,theproduct,orthemarketing?2.Whatsuggestionscanyougivetomakeabusinesswell-known?BusinessMarketing:DevelopingaStrategyMa

4、rketingisakeypartofbusinesssuccess.Developingagoodbusinessmarketingstrategyiswhatacompanyneedstoriseabovecompetitors.Carefulresearch,properintroductionandgoodfollow-upareveryimportanttobuildingastrongcustomerbase.ResearchYourMarketDoyouhaveatargetmarketinmind?Gettoknowthecustomersyouwant.Find

5、outwhatgroupsyourproductsorserviceswillattractthemost.Findcompaniesthatneedyourproductsorservicesinthearea.Carefullyresearchyourtargetmarketforanassessmentofthethingsyoumaybeabletooffer.Youcansendoutashortpoll(nolongerthan10questions).Itisaquickandeasywaytofindoutwhattheyneed.ReadingAExaminin

6、gthecompetitioncloselywillhelptofindareasofdemandsyourcompanycanfillin.Figureoutwhatspecialproductsorservicesyourcompanyoffersthatothersdonot.Studiesshowthatspecialtycompaniesdobetterthanthosewhotrytodoitall.IntroduceYourBusinessStartoutwithasimplehandout.Anypieceofmarketingshouldincludethese

7、basicelements:whoyouare,whatyouoffer,whereyouarelocated,andhowtocontactyou.ReadingATrytointerestpeoplebyemphasizingthoseuniquespecialtiesthatonlyyourbusinessoffersinyouradvertising.Thethingtofocusonisoneortwoparticularneedstheyhavethatyoucant