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1、2004-2005第一学期专业英语试卷A(闭卷)班级:______________姓名:__________学号:_______________总分:___________一、Thereare11incompletesentencesinthispart.Completethefollowingsentences.(共20分，每空1分)1、Atanytime,weproposethattheprocessofexchangecanbeconceivedaspossessingthreedescriptors:outcomes____,andactions.2、Fivegen
2、eraltacticscanbeidentifiedasrepresentativesofthefolkloresharedbypractitioners:____pricing,charmpricing,price____,pricereductions,andprice/qualitypricing.3、Thecompleteprocessofsellingagood,service,orideasisgenerallybrokendownintosevenstages:____,preparing,____,presentation,handlingquestions
3、andobjections,closing,andfollowingup.4、Therearethreetypesofverticalmarketingsystems:____,contractual,and____.5、Webeganwithfourmeansofdescribinghowgroupinfluencesaffecttheindividual:socialcomparisonprocesses,____deprivation,____theory,androletheory.6、Atthistimeinthedevelopmentofourknowledge
4、ofconsumerbehavior,threefrequentlyoccurringsub-processescanbeidentified:____buying,____purchasing,andconsumptionproblemsolving.7、Aclassicalmodelofcommunicationiscalledthe____-message-media-____(SMMR).8、Marketingistheperformanceofbusinessactivitiesthatdirecttheflowofgoodsand____fromproducer
5、to____oruser.9、Wecanviewexchangeasmultifacetedtransfersoftangibleand____entities.10、Organizationusemanydifferentmethodstoconductresearch.Thefollowingbrieflydescribesthethreemostfrequentlypracticedorientations:____,____,andopen-endedexplorations.11、Thegeneralmodelofconsumerbehaviorisan____d
6、esignedtosymbolicallyrepresentmostofthemajorelementsand____inallconsumerchoicedecisions.二、Thereare10incompletesentencesinthispart.Foreachsentencetherearefourchoices,choosetheoneanswerthatbestcompletesthesentence.（共10分，每题1分）12、Sinceeverythingisclearlydefined,Ihopewewill____acontractassoonas
7、possible.A）signB）writeC）conductD）subscribe13、Let’s____thetopicofcommission,shallwe?A）returnforB）returnoffC）returntoD）returnin14、Themessageitselfmustthenbe____insomeway,andthisinvolveschoiceofamediumormedia.5A）conveysB）conveyingC）conveyD）conveyed15、Itshouldbeno
