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1、医院一对一营销以顾客为导向管理（Hospitalone-to-onemarketingcustomerorientedmanagement）Indailylifeweoftenheardomesticentrepreneursatallcosts,butalsotocapturethemarket"remarks,butinfactonlyemphasizetheconceptofmarketsharehasbecomeobsolete,astrategythatissimpleenterprisesneedtochangetheconceptofthepasttothemarketasth
2、eguidetothestrategiclayoutofcustomeroriented.Thefocusofthebusinessstrategyisoncustomershare,notjustmarketshare.Whenweenteredtheeraofnetworkeconomy,theso-calledmassmarketing(MassMarketing)strategyhasbeendeclining,anewerahascome,directmarketing,databasemarketing,relationshipmarketingandothermarketing
3、conceptsinthe"interactiveera"torewritetherules.Providepersonalizedonetoonemarketing"cameintobeingforthecustomer,acustomerrelationshipmanagementsystem(CRM),masterofcustomerinformation,businessintelligence,accumulationofstrategicfoundationtoestablishrealandlastingcompetitiveadvantage."Onetoonemarketi
4、ng"shockedtheglobalmarketingindustry,iscurrentlyinavarietyofwaysofallwalksoflifearoundtheworld,with"onetoonemarketingbasedonCustomerRelationshipManagement(CRM)hasbecometheleadingglobaleconomictideforce.Whetheritistherepresentativeoftheneweconomy,suchasDELLcomputer,Amazon.Com,ortraditionalenterprise
5、UPS,Procter&Gamble,AVON,theintroductionofCRMprojecttoheavilyredesignedproducts,reconstructionoforganizationalprocesses,makeitbecomethecoreofenterprisevalueinnovation.Onetoonemarketingcreatespersonalizedmarketingcommunicationsforeachcustomer.Thefirstkeystepintheprocessistoclassifycustomers(forexampl
6、e,basedonneeds,basedonpastbehavior,etc.),therebycreatinginteractive,personalizedcommunicationprocesses.Recordresponse(orinteraction)tomakefuturecommunicationmorepersonalized.Optimizethecostofmarketingandcommunicationtomatchorprovidetheproductorservicethatbestmeetstheneedsoractions.Inessence,one-to-
7、onemarketingisactuallyanalternativetermforloyaltymarketing,whichaimstomaximizecustomerlifetimevaluebyinfluencingprofitabilityandbuildingcustomerloyalty.Thehospitalofmarketinginrecentyearsisanewinternational
