婚庆公司企业策划书

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1、ZhongliXuntaWeddingCelebrationCompanyDaisy05Joanne08Wendy17Joyc12Tableofcontents1.Planning-----------------------------------------------------------31.1Visionstatement------------------------------------------------------------31.2Missionstatement----------------

2、-------------------------------------------31.3Objects------------------------------------------------------------------------31.4Businessdescription---------------------------------------------------------42.TargetMarket-------------------------------------------

3、---------42.1Customer---------------------------------------------------------------------42.2Socialtarget------------------------------------------------------------------43.SWOT---------------------------------------------------------------53.1Strengths---------

4、--------------------------------------------------------------63.2Weakness----------------------------------------------------------------------63.3Opportunities------------------------------------------------------------------63.4Threats--------------------------

5、------------------------------------------------74.MarketingPlan----------------------------------------------------74.1Marketing--Objectives(SMART)------------------------------------------74.2SalesorserviceForecast------------------------------------------------

6、------74.3ExpenseForecast---------------------------------------------------------------74.4LinkingSalesandExpensestoStrategy------------------------------------74.5ContributionMargin-----------------------------------------------------------75.HumanResourcesPlan-

7、-----------------------------------------85.1Jobdescriptions----------------------------------------------------------------85.2Hiringstrategy-----------------------------------------------------------------95.3Organizationalstructure------------------------------

8、-----------------------105.4Persondevelopmentplan-----------------------------------------------------106.EnvironmentalResponsibilityPlan---------------