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1、营销团队该如何管理成员的甄选很重要（Howthemarketingteammanagestheselectionofmembersisimportant）Thatistosay,spendtimeontheedgeoftheknife.Necessarysystemtraininginclude:workandrestregulations,regularmeetingsystem,salessystem,travelsystem,pricestrategy,etc..Thistrainingonlytakesashorttime,suchas2hoursors
2、ocanbecompleted.2hoursoftrainingshouldbeassessedimmediately,suchaswrittenexaminationororalassessment.Followedbyproducttraining.Thisisatrainingbasedonthedifferentproductcharacteristicsofeachcompany.Thekeypointsofproducttraininglieinthefollowingpoints:Thecharacteristicsofproducts,thepr
3、iceofproducts,thecompetitiveadvantagesofproducts,thecompetitiveinferiorityofproducts,thecomparisonofproductsinthesametrade,etc..Amongthem,thecompetitiveadvantageandinferiorityofproductsarethekeytoproducttraining.Productadvantagetrainingallowssalesstafftoenhanceconfidence,andproductwe
4、aknesstrainingcanshowthecompany'sopenandhonestattitude.Manycompaniesoftenonlytrainingtheadvantagesoftheproduct,butinfactalltheproductsinthemarketwillfacecompetition,andcompetitionintheproductmusthaveitsadvantagesanddisadvantages,evenifthecompanycankeepfromtalkingaboutsales,fromcompet
5、itorsorcustomerstogetfeedback.Trainingshouldpayattentiontotheformcannotgo,inthetrainingprocessshouldbeassessedatanytime,atanytimetoaskquestions,soastoeffectivelyguaranteethequalityoftraining.Atthesametime,eachtrainingtopic,conditionalandtime,itisbesttocarryoutactualcombatdrills.Sucha
6、sthetrainingofendproductcharacteristics,requiringeachsalespersoncanseparatespeechtrainingcontent,andtheproductafterthetraining,eachofthesalesstaffaretobeskilledandcompleteexpressionofthetrainingcontent,alsocanletthemembersofanenvironmentalassessmentsimulationtraining.Finally,skilltra
7、ining.Therearemanywaystolearnfromthis,andhereisnomore.Remember,thepurposeoftrainingisforactualcombat.Ifonlyfortrainingandtraining,itisbettertosendsomeinformationtosee,thereisnoneedforspecialtraining.3,K-assessmentThepurposeofassessment:toperformanceandassessment,theprocessisthekey.As
8、anenterprise
