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1、圣象地板专卖店设计说明摘要：一个品牌专卖店不应该只是给顾客提供简单的购买商品的功能，更应该注重它的品牌效应，它的精神文化内容。当代商品销售，消费者购物已经不再是以前简简单单的“买”和“卖”了，消费者更倾向于自身的体验与选择，这往往让销售者更加注重自己的品牌提升力。一个品牌如何能够利用自身的特点去做到这些，这是至关重要的。所以品牌包装是越来越受到欢迎。专卖店往往是一个消费者认识一个品牌的重要来源，因为在专卖店，产品的功能与好坏都能够最直观的展现在消费者面前。它不像广告那样只能看，不能摸。所以，我们在设计中，应该在注重广告层面的同时应更注重产品与品
2、牌文化本身的魅力，使两种精神同时融合，打造新型的具有品牌文化魅力的品牌专卖店。关键词：品牌专卖店，品牌文化，引导消费，设计otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommit
3、teeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,MinistersandAbstract：Abrandstoresshouldnotonlyoffercustomer
4、sasimplepurchasefunction,moreshouldpayattentiontoitsbrand,itsculturalcontent.Contemporarycommoditysales,consumershoppingisnolongerasimple"buy"and"sell",consumerstendtotheirownexperienceandchoice,thistendstomakethesellerpaymoreattentiontoyourownbrandliftingforce.Howcanabranda
5、dvantageofthecharacteristicsoftheirowntodothis,itisveryimportant.Sothebrandpackagingismoreandmorepopular.Storeisoftenaconsumerknowabrandisanimportantsourceof,becauseinthestore,thefeaturesoftheproductandqualitycanbethemostintuitionisticshowinfrontofconsumers.It'snotlikeadvert
6、isingcanonlysee,can'ttouch.So,weinthedesign,shouldpayattentiontoadvertisinglevelatthesametimeshouldpaymoreattentiontoproductandbrandcharmofcultureitself,maketwokindsofspiritfusionatthesametime,createnewbrandstoreswithbrandculturecharm.Keywords:brandstores,brandculture,guidec
7、onsumption,design.Keywords：Interiordesign，comfort，noveldesignotherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommit
8、teeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederation
