蓝色梦香家庭旅馆创业策划书

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1、蓝色梦香家庭旅馆模拟创业计划书目录第一章执行总结11.1成立背景11.2简介11.3注册资金11.4商业模式（盈利模式）1第二章市场分析22.1市场定位与目标客户........................................................................................................22.2市场预测（市场占有率）.................................................................

2、...............................22.3竞争分析............................................................................................................................22.4项目SWOT分析..........................................................................................

3、..................3第三章营销策略43.1服务特征43.2服务定位..........................................................................................................................43.3销售渠道.............................................................................................

4、.............................43.4宣传推广...........................................................................................................................5第四章人员与组织结构64.1组织结构64.2管理团队及部门岗位责任6第五章财务分析报告75.1固定资产：生产经营所需设备、工具和办公家具....................................

5、...................75.2月原材料/商品采购成本...............................................................................................75.3月销售与管理费用预测.................................................................................................85.4启动资金需求...............

6、...................................................................................................85.5启动资金来源..................................................................................................................9第六章利润分析(月)...............................

7、........................................................................10第七章风险分析与对策117.1行业风险117.2市场风险117.3技术风险127.4资金风险127.5管理风险127.6环境风险137.7其他风险137.8投资风险及退出…………………………………………………………..13第八章企业的愿景........................................................................

8、....................................15第九章附录......................................................................................................