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1、沈阳理工大学课程实践摘要随着城市人们对生活居住品质要求越来越高，消费者对新房装修的讲究也越来越多，而与此同时，随着装修复杂性逐渐提高，装修污染正在成为居民生活的重要污染源。另外，由于城市汽车尾气、建筑灰尘等，也影响了室内空气品质。由此衍生出了装修污染治理行业，同时具有去除室内空气污染功能的空气净化器市场也随之迅速升温。在此情况下，空气净化器厂家宣布大力拓展中国空气净化器市场，随着众多大品牌厂家的进入，市场价格将有望走低，空气净化器市场正迅速升温。关键词：污染；广告；推销HightideagainstCC
2、PbloodyanTomb,CommunistPartymembersandpartoftheexposedTombareavacatedbyprogressiveyouth.IvisitedinBeijingin1985whenitwasoldundergroundcomrade,sisterofYaoZhiyingYaoMuzheng(thenDeputyDirectoroftheexternaltrademagazineforthepromotionofinternationaltrade,des
3、hengmenWai,theReed17沈阳理工大学课程实践AbstractAlongwiththecitypeoplelivingqualityhavebecomeincreasinglydemanding,consumersofnewhomedecorationattentionmoreandmore,whileatthesametime,withtherenovationofcomplexitygraduallyimprove,decorationpollutionisbecominganimpo
4、rtantresidentialpollutionsource.Inaddition,becausethecityvehicleexhaust,constructiondust,alsoaffecttheindoorairquality.Thisderivativeofthedecorationpollutioncontrolindustry,atthesametimewiththeremovalofindoorairpollutionfunctionaircleanermarketalsowarmsu
5、pquickly.Inthiscase,theairpurifiermanufacturersannouncedtoexpandtheChineseairpurifiermarket,withmanybrandmanufacturerstoenter,marketpricesareexpectedtodecline,themarketisrapidlywarmingairpurifier.Keywords:pollution;advertising;marketingHightideagainstCCP
6、bloodyanTomb,CommunistPartymembersandpartoftheexposedTombareavacatedbyprogressiveyouth.IvisitedinBeijingin1985whenitwasoldundergroundcomrade,sisterofYaoZhiyingYaoMuzheng(thenDeputyDirectoroftheexternaltrademagazineforthepromotionofinternationaltrade,desh
7、engmenWai,theReed17沈阳理工大学课程实践目录引言11企业背景分析22营销环境分析32.1市场环境分析32.2产品分析32.2.1产品类型32.2.2产品技术概况42.2.3产品展示52.3消费者分析52.3.1一般消费者52.3.2特殊消费群体52.4竞争者分析62.4.1竞争者概况62.4.2竞争者市场位置62.4.3目前国内市场销售的空气净化器前十大品牌62.5SWOT分析93推广目标及策略103.1目标103.1.1投入期和成长期目标103.1.2成熟期目标103.2总体营销策略
8、103.2.1产品策略103.2.2价格策略103.2.3渠道策略104具体方案114.1产品组合方案114.2价格方案114.3渠道方案11HightideagainstCCPbloodyanTomb,CommunistPartymembersandpartoftheexposedTombareavacatedbyprogressiveyouth.IvisitedinBeijingin1985whenitwasoldunderground
