“网红”现象的传媒文化意义研究

《“网红”现象的传媒文化意义研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、出若干建设性意见。关键词：“网红”现象；模式；消费主义；女性主义；网络文化KeyWords:Webcelebrity；Type；Consumerism；Feminist；Cyberculture目录1绪论...........................................................................................................................................11.1“网红”概念的界定.....................

2、.....................................................................................11.2“网红”现象国内外研究进程..........................................................................................21.2.1国外研究进程.......................................................................

3、......................................31.2.2国内研究进程.............................................................................................................31.3既往研究不足及创新点....................................................................................................71

4、.4研究意义与章节设计........................................................................................................82“网红”现象的发展历程及现状概述.....................................................................................92.1“网红”的基本模式............................................

5、..............................................................92.1.1直播型..........................................................................................................................92.1.2电商型.........................................................................

6、...............................................112.1.3自媒体型....................................................................................................................122.1.4网络视频型.........................................................................................

7、.......................132.2“网红”产业现状............................................................................................................132.2.1网红人数及粉丝规模持续增加................................................................................142.2.2网红粉丝男性占比增多，90后仍为主要群体....

8、...................................................142.2.3三四线及以下城市粉丝占比过半...