蒋吉泉-创新管理-英文

蒋吉泉-创新管理-英文

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1、AnalysisonChina’sProductInnovationManagementJIANGJiquan1.GeneralintroductionoftheproductinnovationA.TheproposaloftheproductinnovationmanagementThepurposeoftheproductinnovationanddevelopmentistocutdowncostandtoincreasethespeed.Buttheproblemisthathowtocorrectlyforeseethemarketdemandandimprovethepro

2、ductR&D.Sincethattheinformationofmarketdemandismostlynotveryclear,andittakessixtoeightphaseswhenitfinallycomestotheR&Dstaff.Sotheinformationarealwaysmistakenstepbystepandthewronginformationoftencomes.IntraditionalR&Dorganizationstructure,thecompanyalsoputemphasisonproductrapiddevelopmentstrategy,

3、butmanyotherfactorsarenotinlinewiththeR&Dstrategy,likenewproductDecision-MakingMechanism,performanceevaluation,staffmotivationandsoon.Therightfornewproductdecisionmakingisalwaysforproductplanningdepartmentandotherrelevantseniorleaders.HowevertheR&Dstaffisnotentitledtojoininanddevotetheirideas.Asf

4、orperformanceevaluationforthenewproductresearchanddevelopment,traditionallyitputsmoreemphasisonevaluatingtechnologyriskandeffectivenessofproductresearchandotheraspects.Buttheydonotpaymuchattentiononproductresearchanddevelopmentcycle,developmentspeed,overallinputandoutputresult,andotherkeyfactors.

5、Asforotherrelevantmarketindicator,likemarketshare,marketprofitrate,customersatisfactiondegree,thetechnicalstaffdonotresponsibleforthis.Ifthenewproductsellswellinthemarket,thecompanywillalwaysrewardthesalesstaffbutnottechnicalstaff.TheproblemsaswementionedaboveneedtobeworkedouturgentlyinChina.Butw

6、ehavetolearnabouttheproductinnovationbackgroundanditscontent,establishaperfectmanagementsystemfirst,thenwecansolvetheseproblemsinabetterway.B.ConnotationofProductInnovationManagementProductinnovationmanagementoriginatesfromnewproductmanagement.ThetypicalworkisNewProductManagement,bytwoAmerican,Bo

7、oz-AllenandHamilton,in1957.Thenin1976,10anewproductinnovationmanagementorganizationwasfounded,ProductDevelopmentManagementAssociation,PDMA.PDMAissueditsmagazineTheJournalofProductInnovationManagementin1984,whichmarksth

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