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1、摘要现代零售企业往往采用连锁加盟的经营模式以扩大企业规模，加速企业发展速度。然而，现有研究却很少关注连锁加盟的经营模式缺点的改善。文章在文献探讨的基础上提出连锁加盟的经营模式的问题所在，并从已有的连锁体系形成的理论中寻找相应的理论支持，并针对广泛的采用连锁加盟的新型零售业态，连锁加盟的企业进行实证分析。分析表明，连锁加盟的经营理念能有进一步的改进与提升空间，从而加大企业的市场竞争力。连锁加盟经营理念贯穿于企业战略发展的各个阶段，是企业战略规划及其其他各项工作的基础。因此，经营模式的选择，直接关系到企业市场竞争力的
2、高低。尽管中国的企业对于连锁经营管理已经有了一定的认识，但是很多企业在这方面的经营理念还停留在初始阶段，还存在着很多问题有待改善。本文通过对连锁加盟经营模式及其相关理论的认识，结合街客经营模式的现状，提出街客所存在的问题，并就其问题提出相关的措施，进而提高街客的市场竞争力。关键词：连锁加盟；经营模式；街客5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackbo
3、neoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieveABSTRACTCompaniestendtousemodernretailfranchisingbusinessmodeltoexpandtheenterprisescale,acceleratebusinessgrowth.However,existingstudieshavepa
4、idlittleattentiontoshortcomingsoffranchisingbusinessmodelimprovement.Articlesdiscussedintheliteraturebasedonthefranchisingbusinessmodelproblem,andthechainsystemfromtheexistingtheoryoftheformationtofindthecorrespondingtheoreticalsupport,andextensiveuseoffranch
5、isingforthenewretailformats,franchisebusinessempiricalanalysis.AnalysisshowedthatFranchisebusinessphilosophytotheimprovementandfurtherenhancethespace,therebyincreasingtheirmarketcompetitiveness.Franchisebusinessphilosophythroughoutthevariousstagesofdevelopmen
6、tofcorporatestrategy,corporatestrategicplanningandotherworkofthefoundation.Therefore,thechoiceofbusinessmodelisdirectlyrelatedtothelevelofcompetitivenessoftheenterprisemarket.AlthoughChinesecompaniesforchainmanagementhasacertainunderstanding,butmanycompanieso
7、peratinginthisareastillintheinitialconceptstage,therearestillmanyproblemstobeimproved.Basedonthefranchisingbusinessmodelandrelatedtheoriesofknowledge,combinedwithstreetoffthestatusquobusinessmodel,proposedstreetofftheproblemsandissuesrelatedtotheirmeasures,an
8、dtoimprovethemarketcompetitivenessofoffstreet.KeyWords:Franchise;Businessmodel;JackHutFreshDrink5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establi
