资源描述：
《ma gtoup report --group 1》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、AF2110ManagementAccountingGroupCaseReport:Hennes&MauritzGroup1:YANGRI13103861DYUMENGTI13102376DZHANGBORI13102659DZHOUWENYUAN12133074DTheHongKongpolytechnicUniversity1IntroductionHennes&Mauritz,aSwedishmultinationalretail-clothingcompany,nowisexpandingrapidlywithinvestmentonE-commerceandenlargin
2、gretailstores.However,thecostincreasedsignificantlyduetoitscrazyexpansionwhichhasnegativeeffectonitsgrossmarginsandoperatingprofit.H&M’soperatingprofitroseonly8.7percentto3.4billionkronor,whichis5.3percentlessifwithoutlong-terminvestmentsanditsgrossmarginsalsoslippedmodestlyto54.9%from55.2%ayea
3、rago(Bloomberg,2014).ThisreportfirstanalysisthecostsincurredduetoH&M’sexpansionintwoareas.VariablecostandfixedcostwillbediscussedandCVPanalysiswillbeappliedinanalyzinghowcontributionmarginaffectedbychangeofthecosts;Then,usedecisionmakingconcepttoanalysismake-or-buydecisionofH&M.TwoproblemsinH&M
4、’sCSRwillbediscussed.Finally,somerecommendationswillbeprovidedtodecreaseitsoperationcost.2.CostandCVPAnalysisThispartwillfirstdiscussthecostssufferedduetotheexpansionofH&MmainlyintwoaspectsaswellashowthesecostsaffectH&M’scontributionmarginandprofitabilitywillbeanalysisbyapplyingthemanagerialacc
5、ountingconceptCost-Volume-ProfitAnalysis2.1CostsAnalysis2.1.1OnlineexpansionNowadays,onlineshoppingismoreandmorepopular,especiallyinsomebigmarketssuchasChina.Tokeepupwiththepaceoftrendsinthefashionindustry,H&Mincreasedtheirlong-terminvestmentonE-commerce.Theyannouncedthattheywilllaunche-commerc
6、eonlineactivitiesinChina,SpainandItalythisyear,especiallyininChinawhereithas228stores.Costsdirectlyrelatedtotheirinvestmentincludeinformationtechnologyandtheonlinerollout,whichexpectedtogrowbetween$93millionand$124millionin2014(WallStreetJournal,2014).Besides,transportationanddistributioncostsw
7、illalsoincrease.Duetogeographicrestrictionsandotherdifficulties,logisticwillbecomecomplexandcostlythanbefore,whichmayrequiremoreinvestmenttosatisfytheircustomers.Withtheonlineshoppingincreases,morelaborsneededtodealwithonlineorder
