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1、E-mail：sisu2011131415Password：2011131415Lecture4会展项目策划1第一节会展策划概述2第二节会展策划流程3第三节会展立项策划书4第四节会展项目可行性分析第一节会展策划概述会展策划会展项目策划师对会展进行管理和决策的一种程序，它是一种对会展项目的进程以及会展项目的总体战略进行前瞻性的规划活动第一节会展策划概论1.1会展策划定义Hi!I'mLindsayPellegrinowithJustPerfectEventPlanningforAbout.com,andI'mheretotalkabouteventplanningbasics.Pl
2、anYourEventBudgetClientsneverreallygiveyouabudget-theyneverreallygiveyouanumber.Sowekindofsitdownandseewhatthey'remostinterestedin,whattheywanttofocuson,andwekindofworkfromthere-wekindofdoalinebudgetwiththem.Rentalsarehuge.Thisbigtentinthebackgroundisprobablyoneofyourbiggestcostsfortoday,asw
3、ellas-becausewe'reatatrack-insuranceisanotherlargeliability,dependingonthenumberofpeopleandthetasksthataregoingonintheday.Andfood-foodandalcohol,foodandbeverageisoneofyourlargestcostsaswell.GettheEventSponsoredSponsorshipsreallydependonthetypeofeventthatyouarethrowing.Ifyouarethrowingacharit
4、y/non-profitevent,youprettymuchrelyonsponsorshipstocoverallyourcostsaswellasmakemoneyforthecharityyou'recovering.Anytimeyoucanhaveasponsor,itreallycutsdownanyofyourcosts.Ihighlyrecommendgettingasponsor.PickYourEventDate(s)Settingadateforyoureventcanreallyrelyuponwhattheeventis,whattheclient'
5、sinterestis.Also,costwise,ifyou'regoingtodoamid-weekevent,yourcostsaregoingtobesubstantiallylowerthananeveningonaweekend,onaFridayorSaturdaynight.Youshouldalwayshaveacontingencyplanforyourevent-iftheweatherisn'tsuitable,youneedtohaveatentoptionoranindooroptionforyoureventifit'soutdoors.Also,
6、atentativerescheduleofthedateaswell.ChooseanEventLocationWhenyouaredecidingonyourvenue,youreallyneedtofigureoutwhattheevententails.First,howbigisyourguestlist?Willthevenueholdenoughpeople?Doyouwantamusicvenue?Doesitallowforpropersoundforthatevent?Doesitallowforproperlightingofanevent?Isthere
7、ampleparkingforyourevent?CutCornersCarefullyWhenbudgetsarereallytight,youhavetocutcornersinsomeareas,andIthinkyourclientcallstheshotsinthoseareas,whereIthinkwehaveabetterideaofwherenottocutcorners.Today,forexample,we'realittleshyonhelmets,andthat's
