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1、TheWineCultureBetweenChinaandWesternCountriesAbstractThewine，whichplaysanimportantroleinthedailylife,isfamiliartohumanbeings.People’slifebecomescolorfulwithit.Asregardsthewineculture,thereexistsdifferencebetweenChinaandthewesterncountries.Therawmaterialanddrinkingcustomisdi
2、fferentintermsofgeography.Therealsoexistsimilarities.BothChinaandwesterncountrieshavesomebeautifullegendsabouttheoriginofwineandthesymbolwineofspirit,leadingtothebirthofromanticismandthedevelopmentofmainstreambelief.Thedevelopmentofworldwineculturedependsontheintercommunica
3、tionofdifferentnations.Thus,communicatingwithothernationsishelpfulandindispensabletothedevelopmentofwineculture.Threemethodscanbedonetopromoteintercommunication.Nowadays,asweknow,globalizationisinevitable,soistheintercommunicationofwineculturebetweencountries. IntroductionT
4、hewineasanobjectivesubstanceintheworldisintheshapeofwaterbutithasthecharacteroffire.Itwillbrightenthebrightandfoolthefool.People,suchastheemperors,theheroes,theliberators,theordinarypeople,thebeggarsandthelike,alllikeitsinceitappeared.Undoubtedly,thewinecanbesaidasariddle.P
5、eoplenomatterinChinaorinwesterncountriesallhavethehabitofdrinkingwine.Theyregarddrinkingwineasanindispensablepartoflife.Theformationwayofwinecultureisdifferentindifferentcountries.InChina,thewordforalcohol"jiu”isusedtorefertoalltypesofalcoholicbeverages.SincelongtimeagoChin
6、ahadhavethestoriesaboutDuKangwhoinventedthemethodofbrewingwine.Alegendinwesterncountriesabouttheoriginofwineisalsospread.Thewineculturewasgraduallyformedaftertheappearingofwine.Thephrase"thewineculture"isputforwardbytherenownedeconomistprofessorLiinChina.In1994,Xiaojiacheng
7、saidthatthewineculturereferredtotheintegrationofmaterial,technical,spiritual,custom,psychological,andbehaviorphenomenonwhichgeneratedaroundthecenter.Whileweprideourselvesonthelonghistoryofwinecultureweonlytofindthatwedependexcessivelyonthetraditionalwineculture.Asaresultwec
8、annotmakeanyinnovation.Thereisnodevelopmentandprogresswithoutinnovation.Inthiscase
