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ID:231412
大小:73.50 KB
页数:14页
时间:2017-07-11
《A Brief Study on Translation of Brand Names 论商标翻译》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ABriefStudyonTranslationofBrandNames论文方向:翻译学指导教师:SubmittedtoEnglishDepartmentOfForeignLanguagesSchoolofShandongUniversityInPartialFulfillmentoftheRequirementFortheDegreeofBachelorofArtsContentsAbstract1摘要.................................................
2、...............................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation........................................................................................
3、41.2Freetranslation............................................................................................51.3Transliteration..............................................................................................6ChapterⅡ.FactorsthatInfluenc
4、etheTranslation62.1Culturalfactors.62.2Customsandhabitsfactors.........................................................................72.3 Otherfactors.7ChapterⅢ .HowtoBuildanInternationalizedBrandName................................83.1 TranslateDirec
5、tly83.2Renamingtheproducts93.3Coiningbrandnames.................................................................................10Conclusion11Bibliography...................................................................................................
6、.............12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiridentitiesandbetterselltheircommodities.Withtheglobalizationofeconomy,theinternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomydevelopmentofthewholeworld
7、.Thetranslationofbrandnamesbecomingmoreandmoreimportant.But,theproblemis,intheprocessoftranslation,togetagoodtranslatedbrandnameisveryhard.Ononehand,themethodoftranslationisaprettycomplexsubjectinitself.Ontheotherhand,therearesomefactorsthathaveadirecti
8、nfluenceontheresultsofthetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeOrganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.Ho
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