English-Chinese Advertisement Translation 英语专业毕业论文

《English-Chinese Advertisement Translation 英语专业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、English-ChineseAdvertisementTranslationAbstractAstheproductofculture,advertisementcanshowthecloserelationshipbetweenlanguageandculture.Thispapertriestoapproachthetranslationofthetrademarksofimportandexportcommoditiesfromtheangleoftheculturaldifference

2、s，thuspromotethedevelopmentofChineseeconomy.ThispaperdiscussessomeissuesaboutEnglish-Chineseadvertisementtranslation,andsumsupsomeskills.Insteadofbeinglimitedinfaithfulness,English-Chineseadvertisementtranslationshouldfocusonthepurposeofsellingproduct

3、s.Intheprocessoftranslatingadvertisements,culturaldifferencesandproductcharacteristicsshouldbetakenintoconsideration.Culturaldifferencescanshowthatitisveryimportanttoknowthewesternconsumer’saestheticconceptionandtheirresponsetothetranslatedtrademarks.

4、KeyWordsculturaldifferences;advertisementtranslation;cross-culturalcommunication;trademarkstranslation摘　要本文从东西方文化差异的角度，探讨我国英汉广告的翻译。本文旨在提高涉外广告的翻译质量和译文的宣传效果，从而更加有效地推动中国经济的发展。文章讨论了英汉广告翻译中应注意的几个问题，总结了广告翻译的规律和技巧。提出了英汉广告翻译不应拘泥于忠实，而应服务于产品销售。在英汉广告翻译的过程中，必须重视东

5、西方的文化差异，必须考虑国外消费者的文化习惯和审美心理，考虑他们对所译商品广告的反应，注意文化之间的转换并与产品特点紧密结合。关键词文化差异；广告翻译；跨文化交际；商标翻译IntroductionInmoderntimes,withthecommercializationofsociety,theroleofadvertisementbecomesmoreandmoreimportantinevery-daylife.Weliveinaworldofadvertisement.Withthedee

6、peningofeconomicinternationalization,advertisementassalesstimulusplaysacrucialroleindeliveringinformation.Thereforeitappearstobemoreimportanttounderstand,appreciateandtranslateadvertisementlanguageproperly.English-Chineseadvertisementisatransnationala

7、ndcross-culturalwaytopromotethesalesofvariouscommodities.InthepracticeofEnglish-Chineseadvertisement,translatorsplayadecisiveroleintheusingofappropriateadvertisementlanguage.Meanwhile,thestyleofEnglish-Chineseadvertisementisdifferentfromothertextsande

8、mphasisoncross-culturalfeature,sothetranslationofthemrequirestheapplicationofsuitabletranslationstrategies.TheintensificationofEnglish-Chineseexchangesandseverecompetitioncreatesagrowingneedforadvertisementandthusforadvertisementtranslation.Ad