On translation of brand names 英语专业毕业论文

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1、OntranslationofbrandnamesContentsAbstract1Keywords2I.Introduction2II.TranslationofBrandNames31.TheNeedfortheTranslationofBrandName31.1Translationofabrandnameisasimportantasitsoriginalname.31.2Translationserversasamediumofcommunication,makingthetranslationofbrandnamessignificantinthecommod

2、itytrade.32.ThePreconditionsandMethodsforForeignBrandNameTranslation42.1PreconditionsforForeignBrandNameTranslation42.1.1ThesemanticsassociationofthetranslationshouldcatertothementalityofChineseconsumers.42.1.2Thetranslationofthebrandnameshouldtrytoreflectwhattheproductisanditsfeatures.62

3、.1.3 Thetranslationofthebrandnameshouldbesimple,concise,easytorememberandhavefair-soundingpronunciations.72.2 MethodsforForeignBrandNameTranslation82.2.1 Literaltranslation82.2.2Transliteration8III.Conclusion1010OntranslationofbrandnamesAbstract:Brandnameisoneoftheeffectivewaystohelpenter

4、prisestopublicizetheircompanyidentityandbetterselltheircommodities.Startingformtheaspectoftranslation,thispaperbrieflyintroducesthegeneralknowledgeofcommoditybrandnamesanditsimpactonproductsinthefirstpart.Andinthesecondpart,thispaperthenmainlydealswiththetranslationofbrandnames.Inthefinal

5、part,onthebasisoftheanalysis,thispapernaturallydrawsaconclusionconcerningthecross-culturaldifferencesinthetranslationofforeignbrandnames.Keywords:brandname,translation,cross-culturalI.IntroductionWiththeglobalizationofeconomicdevelopment,theinternationaltradehasbecomeintoaverycriticalpowe

6、rforpromotingtheeconomydevelopmentofthewholeworld.Theinternationalityofbrandnamebecomingmoreandmoreobvious.Now,thebrandnametranslationisinevitableiftheproductisexpectedtoenterinternationalmarket.Alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTrade

7、Organization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.AsstatedbyanAmericanscholar,“…agoodtranslationofabrandnamecanbringmillionsofdollars’differenceintheproduct’ssellsrecord.”(qtd.inBaoHuinan,273)Itcannotbedeniedthatsellsrecordsandprofi