An Analysis of Language Features in English Advertisement 英语专业毕业论文

《An Analysis of Language Features in English Advertisement 英语专业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、AnAnalysisofLanguageFeaturesinEnglishAdvertisementAcknowledgementsFirst,Iwanttothankmysupervisorforherhelp.ThisthesisiscompletedinMissWang’scarefullyguidanceandstrongsupport.Hercarefulattitudeandvastknowledgehaveanimportantimpacttome.Sheismyexamplebothindailyandworkinglife.Second,Iwanttothan

2、kmyclassmatesandfriends.Allofuscomefromdifferentplacesandhavedifferentcharacters,butwecouldgetalongverywell.Welearnfromeachotherandhelpeachother.Atlast,mythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.Myparentsbringmeupandteachmewiththeir

3、heart.Ihopemydearmotherandfathercanhaveahealthylife.Thankmyteachers,roommatesfortheirhelpwithmythesis.Thankyouverymuch!ContentsAbstracti摘要iiIntroduction11.TheFeaturesofHeadlineAdvertisement22.ImportantFeaturesofAdvertisementWriting23.TheFeaturesofAdvertisingEnglish23.1LexicalCharacteristicof

4、AdvertisingEnglish33.1.1TheUseofAdjectives33.1.2TheUseofpersonalpronouns33.1.3WordCreation43.1.4TheRepeatofVocabulary43.1.5UsingAcronymorCompoundtoSaveAdvertisingpages43.1.6GenteelismandVulgarism43.2SyntaxCharacteristicofAdvertisingEnglish53.2.1PrefertoUseSimplesentences53.2.2MoreUsesImperat

5、iveSentences53.2.3GeneralQuestion53.2.4EllipticalSentence63.2.5CompoundSentence63.2.6NegativeSentenceandActiveTenseandPresentTense63.3UsingRhetoric63.3.1Analogy73.3.2Parallelism73.3.3Personification73.3.4Pun73.3.5Irony84.AestheticExplorationofAdvertisingLanguage84.1Rhyming84.2FontBeauty84.3P

6、atternBeauty94.4TheBeautyofArtisticConception94.5CreativeBeauty104.6GoodCommunication10Conclusion11Bibliography12Appendix13AnAnalysisofLanguageFeaturesinEnglishAdvertisementAbstractAdvertising,justasitsnameimplythatiswidelyadvertised.Asawayofpropagatingandtransmittinginformation,advertising’

7、srolecannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.Advertisingtakesmanyforms,butinmostofthemlanguageisofcr