资源描述：
《Creative Treason of English Advertisement Translation广告英语翻译的创造性叛逆20》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、论文英文题目CreativeTreasonofEnglishAdvertisementTranslation论文中文题目广告英语翻译的创造性叛逆1.IntroductionTheEnglishword“advertising”originatedfromtheLatinword“advertere”,whichmeans“togiveinformationtothepublicconcerning,”“todrawattentiontosomething”(MacquarieDictionary2003:13).AmericanMar
2、ketAssociationdefined“advertise”“thenon-personalcommunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutproducts(goodsandservices)orideasbyidentifiedsponsorsthroughvariousmedia”.（YinLu,2006:105）Thatis,advertiseistomeetsomespecialneedsthatpeopletakesom
3、etacticstospreadinformationofproductstothepublicwidelythroughvariousmedia.Wecanseethatadvertisementgenerallyhasastrongsenseoffunctionandpurpose.Thepurposeofadvertisementisnotonlytohelptheconsumersknowabouttheproducts,butalsototempttheirsentiment,stimulatetheirpurchasing
4、desireandpromotetheirbuyingtheproducts.Itsfunctioncanbeconcludedasfollows:Information,Persuasion,MaintenanceofDemand,CreatingMassMarket,andQuality(YangWei,2006:108).Withthedevelopmentofinternationallabordivisionandeconomicglobalization,theinternationalproductscirculatio
5、ngoesfrequently.Inordertogainmoremarketshareonglobalmarket,everycountrypromotestheirdomesticproductsactively.Oneofthemostimportantpromotionapproachestheyuseistopresenttheirproductsandwintheglobalreputationthroughadvertisement.Theadvertisementlanguageisaveryspecialandext
6、remelyimportantformofinternationaladvertisement.Itwouldgainabusinesstheglobalreputationwithproductsexchanges,andbecometheinvisibleassetsandfortuneoftheenterprise.Asuccessfuladvertisementisthefirststeptobroadenandoccupythetightproductmarket.So,successfuladvertisementtran
7、slationisanimportantmarketingstrategytopromotedomesticproductsand24occupytheglobalmarket.Knowingthecharacteristicsandskillsofadvertisementtranslationwithnodoubtwillleadtosuccessfultranslationandmarketing.However,intheChinesespeakingenvironment,howtorealizethepurposeandf
8、unctionoftheoriginalEnglishadvertisementthroughtranslationintegrally,andfullydelivertheeffectoftheoriginaladve
