中国超市连锁零售行业分析报告2008-2009.pdf

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1、中国连锁零售行业分析报告目录1综述.....................................................................................................41.1连锁零售行业发展总体情况....................................................................41.1.1基本数据............................................................................

2、.......41.1.2零售行业面临的共性问题............................................................61.1.3应对措施...................................................................................81.2几种主要业态的发展特点......................................................................111.2.1大型超市和超市............

3、...........................................................111.2.2百货店....................................................................................121.2.3便利店....................................................................................131.2.4家电................................

4、........................................................142超市经营情况......................................................................................162.1发展概要.............................................................................................162.1.1业态成长........................

5、.........................................................162.1.2样本企业经营情况....................................................................182.1.3样本门店情况..........................................................................212.1.4市场份额..................................................

6、...............................292.1.5市场区隔.................................................................................312.1.6渠道渗透.................................................................................342.2市场环境分析..............................................................

7、........................362.2.1金融危机的短期影响.................................................................362.2.2企业的应对措施.......................................................................392.2.3市场环境与竞争分析.................................................................4