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《The Features of Advertising English 英语广告语言的特征》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheFeaturesofAdvertisingEnglishAbstract:Astherapidlydevelopmentofcommercialeconomy,advertisementhasincreasinglyimpactonourdailylife.Weliveinafastpacedsocietythatisruledbymassmedia.Everydaywearebombardedbyimagesof,perfectbodies,beautifulhair,flawlessskinandagelessfacesthatflashatu
2、slikeaslideshow.Theseideasandimagesareimbeddedinourmindsthroughoutourlives.Advertisementsselectaudienceopenlyandsubliminally,andtargetthemwiththeirproduct.Theyalludetothefactthatinordertobelikethepeopleinthisadvertisementyoumustusetheirproduct.Thisisnotanewapproach,norisituniquet
3、othisgeneration,butneverhasitbeenaswidelyusedasitistoday.AdvertisingEnglish,asthemostimportantpartsoflanguageinadvertising,isrisingapparentlyfromthesystemofEnglish.Thecopywritersandthelinguistsareattracteddeeplybyitsuniquestyle,greatimpellentandexcellentillustration.AdvertisingEn
4、glishpossessessomelexical,grammaticalandrhetoricalcharacteristics.Inthispaper,abriefintroductionisgiventoitsmajorfeaturesinordertoknowadvertisingEnglishmoredeeply.Keywords:morphologysyntaxrhetoricalfeaturesⅠlexicalfeaturesofadvertisingEnglishAdvertisingEnglishboastsarichandcolorf
5、ulvocabulary.Asameansoftransmittinginformation,brief,vividandlivelyarehismostbrillianttraits.1.NewwordsorphrasescreatedbymeansofimitationInsomeadvertisement,somewordsorphraseswearefamiliarwitharemisspelledoraddedtoprefixandsuffixinordertoattractourattentionandtransmitinformationo
6、fgoods.1.1CoinageE.g.(a)theorangemostestdrinkintheworldThisisfromanadvertisementforsoftdrink.“orangemostest”=orange+most+est.“most”and“est”inhereshowthatthedrinkishighqualityandhighpurity.(b)Giveatimextoall,toallagoodtimeThisisthetitleofadvertisementfor“timex”watch.Timex=time+tim
7、e+excellent.Sotheadsstressesonitsaccuracy.InadvertisingEnglish,“super”and“ex”areaddedtothebeginningorendofsomewordsinordertoemphasisthequalityofgoods.Suchassupercalendered,supercolossal,supereminent,superfine,superlight,supernaturalandrolex,pleytex,Kleenex.1.2MisspellingE.g.(a)dr
8、inkapintamilkadayThisisanadvertisementfo
