人力资源中介(服务)项目策划书

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1、目录第一部分项目前景分析一、市场分析··············································二、行业现状··············································三、选址与挂牌············································第二部分营销策划一、目标市场··············································（一）市场调查····················

2、························（二）市场定位············································二、经营计划··············································（一）品牌形象············································（二）宣传推广············································（三）业务模块··················

3、··························一、盈利模式··············································（一）核心业务············································（二）增值业务············································（三）核心竞争力··········································第三部分市场竞争一、竞争环境··········

4、····································一、竞争策略··············································（一）价格策略············································（二）差异化策略··········································目录（三）其他经营策略········································第四部分发展规划一、宏观发展

5、远景··········································二、阶段性发展蓝图········································三、相关业务链············································第五部分内部管理一、组织结构··············································二、制度化建设···········································

6、·三、运营机制和管理体制····································第六部分风险管理一、风险评估··············································（一）政策风险············································（二）管理风险············································（三）市场风险·····································

7、·······（四）财务风险············································一、风险控制···············································第六部分财务管理（假定）一、投资成本预算及盈利预估································二、固定资产管理··········································三、财务管理制度····························

8、··············第一部分项目前景分析一、市场分析据中国劳动力市场信息监测中心的最新数据显示，全国劳动力就业形式依然是供大于求。特别是金融危机发生以来，这一差距更是拉大；再加上国家现在对城乡剩余劳动力职业技能培训的支持和对学生职业技术教育的扶持，使得待业人群逐步扩大。然而，在此形式下，依然有很多企业会出现招工难甚至是招不到工的现象，大部分企业也没有更多的精力去开展人力资源开发，此时不得不依靠中介的帮助。这样，人力资源中介的作用也就